Yahoo’s new cricket app still lacks some basics
Yahoo! relaunched its cricket app last week, refreshing its design and adding some new features. Available on iOS and Android devices, the app now offers features like ball-by-ball commentary, infographics, embedded tweets and “Moments You Missed” as well as news and statistics.
“The refreshed Yahoo Cricket app is a step towards enhancing the match experience for millions of cricket fans in India who crave real-time, quality content and superior fan experiences every day,” says Yahoo India vice-president and managing director Gurmit Singh.
These features are quite essential in sports entertainment. Providers of cricket news such as ESPNcricinfo and Cricbuzz, for instance, already have them.
What works in Yahoo’s favour, though, is the neat home page; navigation between the scores, news and fixtures tabs is smooth and there isn’t an overload of information on pages. There also seems to be a renewed focus on graphics, like wagon wheels for batsmen, pitch maps for bowlers and summaries of comparative mini-scorecards, which brings the experience closer to that of television viewing.
An interesting feature is the “Ball by Ball” option, which allows users to see when a bowler starts his run-up and anticipate what will happen next.
When we used it, we found the Yahoo app to be faster than the apps from ESPNcricinfo or Cricbuzz. But you still can’t access a player’s profile by clicking his name on a scorecard, a basic interactive feature. That is a letdown.
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