As World Cup hits fever pitch in India, brands see merchandise sales spike2 min read . Updated: 27 Jun 2018, 12:34 PM IST
Puma India witnessed a 37% increase in sales over last month in football merchandise whereas Shopclues claims to sell 4,000 footballs and about 300 to 350 fan jerseys everyday
New Delhi: Brands across offline and online platforms are witnessing a spike in sales of football merchandise owing to the ongoing Fifa World Cup and an increasing interest in the game of football in the country.
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