BCCI invites bids for IPL title sponsorship for next 5 seasons
New Delhi: The Board of Control for Cricket in India (BCCI) on Wednesday invited bids for the title sponsorship rights for the Indian Premier League (IPL) for the next five seasons to be held between August 2017 and July 2022.
The 10th season of the T20 cricket tournament finished 10 days back. The final match was played on 21 May between Rising Pune Supergiants and Mumbai Indians. Mumbai Indians won the tournament.
“Interested parties can collect the tender documents for the bids between 1 June and 21 June from the BCCI office in Mumbai upon payment of Rs3 lakh,” stated the invitation to tender document. All bids must be submitted by 12 PM on 27 June.
The decision to invite bidders was made after a meeting of the IPL governing council. On 20 May, the council met in Hyderabad to finalise the timelines of various tender processes for IPL. Members of the committee of administrators (CoA) Vinod Rai, Vikram Limaye and Diana Edulji, were also present in the meeting.
The council, with concurrence from the committee of administrators, also decided that the it will invite bids for IPL’s broadcast and digital rights on 17 July 2017 for the next five-year period.
Rajeev Shukla, chairman IPL, said, “I’m pleased that both the governing council and CoA members have finalized the timelines for the next rights period. If the success of 2017 season is any indication, I believe we will be able to get the best value and service for the world’s premier Twenty20 extravaganza. The early announcement will also help the prospective bidders/service providers to prepare well,” he said in an earlier press statement on 20 May.
Vinod Rai who chairs the administrators’ panel said, “I’m confident about the process and would like to assure all prospective participants the highest level of transparency and accountability.”
In October 2015, Chinese smartphone maker Vivo Electronics Corp., replaced PepsiCo as the title sponsor for the popular T20 tournament, for a period of two years.
In 2012, beverage maker PepsiCo paid Rs396.8 crore for IPL’s title sponsorship between 2013 and 2017.
According to the contract, PepsiCo paid Rs206 crore for the first three years and was supposed to pay Rs190 crore for the remainder of the five-year deal. PepsiCo confirmed its intention to exit the title sponsorship of the IPL earlier this month, citing concerns over BCCI’s handling of the IPL betting and spot-fixing controversy and its aftermath.