3 min read.Updated: 27 Nov 2018, 01:29 PM ISTReuters
It is unlikely he would ever be able to challenge the likes of current Forbes' No.1 Floyd Mayweather or No. 2 Lionel Messi
New Delhi: Being the highest profile athlete in the world’s second most populous country, India cricket captain Virat Kohli has built such a formidable brand across the spectrum that even his occasional brash and indiscrete comments fail to tarnish it. Watches, cars, sports shoes, motorbikes, clothes, ride services, tires, snacks, health foods, headphones - even toothbrushes -- they have all had the Kohli marketing treatment.
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