Star TV to share select IPL matches with Doordarshan
Star TV has agreed to share with Prasar Bharati select IPL matches on a one hour deferred live basis with 50-50 revenue sharing
New Delhi: In what may be a bonanza for viewers of Doordarshan (DD), some of the Indian Premier League (IPL) cricket matches will now be available on the state-owned channel. “To bring Vivo IPL 2018 to a wider audience Star TV has agreed to share with Prasar Bharati select matches on a one hour deferred live basis with 50-50 revenue sharing,” tweeted Prasar Bharati, the state-owned broadcaster that runs Doordarshan and All India Radio.
According to Prasar Bharati chief executive officer Shashi Shekhar Vempati, “This content is not being shared under the mandatory sharing act for sports of national importance but is outside its ambit. We negotiated with Star for this feed on a 50-50 advertising revenue sharing basis.”
Under the current arrangement, what Star will share with DD are the opening and closing ceremonies of IPL as well as one match every Sunday including the final.
Both Star India and the ministry of information and broadcasting held discussions to arrive at the current content sharing formula. Although the ministry had asked for all the matches with a 15 minutes deferred live telecast, Star finally agreed to a few matches deferred live by one hour. Star has also agreed to package daily highlights of the matches for the benefit of the DD viewers.
Prasar Bharati will showcase the matches on DD Sports which is available on its free-to-air direct-to-home platform DD Free Dish with a reach of 22 million households.
“DD Sports is a platform for sports development from a public service stand point as well as for commercial sports. All additional content is welcome,” Vempati said, adding that “the channel will allow IPL to reach a wider audience in remote corners of the country.”
The television and digital broadcasting rights to IPL, which kicks off on 7 April, were bagged by Star India Private Ltd last September for Rs16,347.5 crore for five seasons beginning 2018. The broadcaster outbid rivals such as Sony Pictures Networks India, Facebook Inc. and Bharti Airtel Ltd to win IPL.
- Virat Kohli engineered Kumble’s exit, leaked email suggests
- Pujara does one better than Sachin in historic Adelaide win
- When Indian batsmen stepped up in 2003-04 series, and how
- Usman Khawaja’s brother charged for faking attack plot to frame rival
- IOA submits formal expression of interest to host 2032 Olympics
Editor's Picks »
- Ex-lawyer blames Trump ‘dirty deeds’ as sentenced to three years
- Theresa May pledges to quit before next UK election as she fights leadership challenge
- United Bank of India raises deposit rates by 0.25%
- Uber CEO and Alphabet invest in urban farming startup
- Toyota advances plans to replace Takata airbags in 65,000 vehicles
- Escorts: Japanese joint venture to hone growth in tractors
- HCL Tech’s acquisition of IBM products raises more questions than answers
- Investors ignore NMDC’s price cuts, and worry about its Donimalai iron ore mine instead
- Steel stocks get winter chill as China demand issues resurface
- Why Uday Kotak’s defiance is scaring his bank’s investors