Fin-tech? No, fin-love
Young Indians are ready for a new kind of relationship with a bankone that is deeply empathetic, digitally enabled, and as convenient as calling an Uber
Indulge this fantasy for a minute. Young Indians fall in love with a bank (yes, a bank!), much in the same way that they love Instagram and SnapChat. The bank’s app feels less, well, bank-like, and more like a relatable companion, guiding them clairvoyantly around the pitfalls of missed payments and unnecessary charges, and providing a snappy, friction-free and intuitive experience.