Since multisided platforms run into the chicken-and-egg problem from the get-go, they have to adopt different strategies to attract different groups
Conspicuous by their absence—an ubiquitous phrase that is attributed to the ancient Roman writer Tacitus, who coined it in reference to the relatives of the Roman figure Junia Tertius missing her funeral. He could well have been describing the Unified Payments Interface (UPI) in the aftermath of the momentous demonetization announcement by Prime Minister Narendra Modi on the evening of 8 November.
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