The news media needs an important upgrade
Consumers have evolved from being merely readers and viewers to also being participants and users. The news media must do more to keep pace with this evolution.
In 2010, when the volcanic eruption of Eyjafjallajökull in Iceland caused widespread disruption of air travel in Europe, media coverage was extensive and sustained over several weeks. While all media outlets provided general news updates, as well as news-you-can-use—practical information on airport closures, travel alternatives, and so on—Norwegian media company Schibsted’s VG was perhaps the only one that saw itself as not just a provider of useful information, but also an enabler of it.