10.or D Review: A match for Xiaomi Redmi 5A, in many ways
E-commerce company Amazon is eying the smartphone space in India with its own 10.or brand. A part of Crafted for Amazon program, 10.or D smartphones are manufactured by Amazon’s OEM partners and are sold exclusively on Amazon.in. The latest smartphone in the series is called 10.or D, priced at Rs5,999, and targets entry-level buyers looking for alternatives to the likes of Xiaomi Redmi 5A, which is selling at the same price point.
Here are some of the key elements which put 10.or D at par with the Redmi 5A.
■When it comes to budget smartphones, priced around Rs5,000, most phonemakers focus more on getting the basics right. Style and looks often take the backseat. Xiaomi Redmi 5A and the 10.or D belong to a new breed of budget smartphones which look and feel more expensive.
■10.or D has a full metal body, like the Redmi 5A, but its speaker is placed at the back and the navigation keys are integrated within the interface.
■At 150g and 147mm, 10.or D weighs more and looks bigger than the Redmi 5A, which weighs 137g and stands 140mm tall.
■Most unibody smartphones have hybrid SIM tray, which restricts access to microSD card when both SIM trays are occupied. 10.or D has a separate microSD card slot, just like Redmi 5A.
■ In terms of security, 10.or D looks better placed. It has a fingerprint sensor which is placed on the back panel. It is a little slow but accurate and offers a more convenient alternative to typing a password or drawing a pattern on Redmi 5A.
■ 10.Or D runs on the same Qualcomm’s Snapdragon 425 quad-core processor with 3GB RAM. Though Redmi 5A is driven by the same processor, it’s clubbed with 2GB RAM in the Rs5,999 variant.
■It is a dependable processor and was able to wade through most basic tasks with ease, but is not cut out for heavy tasks such as games.
■The 5.2-inch IPS display with resolution of 1,280x720p, gives 10.or D a slight edge over Redmi 5A, which offers a 5-inch screen with similar resolution. Bigger screen means slightly more room for typing and enjoying videos.
■ In terms of display quality, we didn’t notice any major difference between the two. Colours don’t really pop out in them but they don’t look washed out like on screens of most budget smartphones in the range.
■When it comes to battery capacity, 10.Or D has a slight edge over Redmi 5A. It packs in a 3,500mAh battery which lasted a few hours longer than the 3,000mAh battery on Redmi 5A. If you are eyeing slightly more than a full day’s backup on a single charge, 10.Or D is a better bet.
■ The Rs5,999 variant of 10.or D we reviewed offers 32GB internal storage and accepts microSD cards of up to 128GB. The similarly priced variant of Redmi 5A has got only 16GB internal storage but supports up to 256GB microSD cards.
■Both 10.Or D and Redmi 5A run Android 7.1 but the former mixes it with a stock Android interface which looks more familiar and is lighter on the resources too. Amazon has a few pre-loaded Amazon apps such as Prime video, Amazon shopping and Kindle, but one can uninstall them at any point. The Redmi 5A runs Xiaomi’s MIUI 9 interface with more customisation options and features.
■The 13-megapixel camera on 10.or D is at par with Redmi 5A’s on paper, but in terms of detailing, the former has an upper hand. The camera app on Redmi 5A offers more fun features and modes, though.
■Amazon’s 10.or D poses a serious challenge to Xiaomi’s Redmi 5A with its bigger screen, additional layer of security, clutter-free Android experience and slightly better camera.