Aditya Birla Health Insurance targeting young Indians through its digital strategy
Aditya Birla Health Insurance is relying on mobile apps, cloud computing, wearable devices and data integration with other healthcare entities to carve out a niche for itself
Mumbai: Less than one-fourth of India’s population is covered by public or private health insurance, creating a crying need for health cover. Moreover, since India also has a sizeable number of millennials who do not have health cover, insurance firms have increasingly begun using digital tools for easy accessibility and integrating health data with hospitals.
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