TMT convergence: Future of media, and entertainment sector
Convergence between technology, media and telecom companies will be crucial to attract and retain eyeballs
As one of the world’s largest data consumers, media consumption habits of Indians have changed. While traditional TV-based family viewing is still strong, we are moving to an individualistic, more personalized entertainment experience through video-on-demand (VoD) platforms and mobile screens. Even as technology and telecom companies have started looking at content creation and distribution seriously, broadcasters and production houses too recognize the need to reach consumers directly through their own digital platforms, instead of relaying content through intermediaries. This essentially means that technology, media and telecom (TMT) players are not only competing but also partnering with each other.