OnePlus has rescheduled the ‘Unlock the Speed’ event in New York to 29 October. It will be launched in India on October 30. Here’s what you can expect from the Apple and OnePlus events
OnePlus on Friday hit a speed bump in its rather smooth run so far in the smartphone market. The Chinese smartphone maker was set to globally unveil the new OnePlus 6T on October 30 in New York City as an attempt to make its presence felt in the North American market. But when Apple broke the news that it would host its second launch event on October 30 in New York City, OnePlus was taken aback.
“We have only just begun our journey and cannot afford to let one of the most important products in our history be affected by another great product launch," Pete Lau, CEO, OnePlus said in a post on OnePlus forums.
The next logical step for OnePlus was to move the launch to an earlier date — October 29.
“After deep reflection, we have decided to move the OnePlus 6T launch event in New York City to October 29," he said.
Now while this looks like a small deal, everything that seemed set for OnePlus three days ago has to be redone again. “We were dealt a pretty bad hand. Our challenge was to find a way to make the most of a bad situation," Lau added.
The change in plans has also affected the guests who will be attending the launch event. OnePlus has acknowledged the fact and has promised to take care of flight tickets and hotel bookings.
“We will cover any costs you might incur to change your plans. If you need to pay to move your flight, we’ve got your back. Same goes for those of you who booked a hotel or made other arrangements. Our team will be getting in touch with all ticket owners individually to help you out," he said.