Hidden AI hand that drives online mega shopping days3 min read . Updated: 12 Oct 2018, 02:00 PM IST
E-tailers rely on AI to predict traffic and consumption patterns to tackle festive season sales
For almost a week and right till the night before the five-day Big Billion Day sales began on 10 October, a team of Flipkart engineers had been simulating 15 times more traffic on their live systems by streaming data equivalent to three HD movies per second internally. Further, anticipating a 1.8 times increase in shipments delivered per day, Flipkart has also doubled its storage capacity.
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