The brilliant Sony Bravia A1 (Rs3,64,900 onwards) presented  LG with some much delayed competition in the OLED TV space recently, but the latter wants to get back on top with the new OLED E7 range. The E7T (Rs3,99,990 for 55 inches; Rs5,84,990 for 65 inches) itself is extremely thin (the display panel is just 4.6mm thick) and looks sophisticated. The slimness stands out when you look at the TV from the side, and one of the reasons for this is that OLED TVs don’t need a separate backlighting layer behind the display. The OLED display strip is mounted on a thin layer of glass.

The E7T takes full advantage of the self-lighting pixel technology, and what you get is very good contrast and purest black colours. The colours are vibrant and unbalanced. Movie buffs would appreciate the fantastic detailing, where other TVs suffer because the black colours they reproduce aren’t pure enough. This is a top-notch television panel, which does a fine job of matching the Sony Bravia A1’s image-processing algorithms too. Fast-moving visuals are clean, with no image ghosting as we saw in the Bravia A1 occasionally. 

If most of your binge-watching these days includes 4K content from streaming services such as Netflix and Amazon Video, the LG OLED E7T ticks the HDR boxes too. Irrespective of what HDR standard the streaming service supports, this will work with it—Dolby Vision, HDR 10 and HLG. In comparison, the Sony Bravia A1 currently supports HDR10, with the Dolby Vision support arriving in a future software update. 

Most televisions, irrespective of how expensive they may be, tend to offer sound quality that is fairly useless for movies and music. LG has always bucked the trend with good speakers, even more so with the E7T. The built-in speakers are also Dolby Atmos surround sound format capable. What you get is a wide and dynamic sound, with great detailing. The speakers can go really loud too, without any audible distortions. Bass is satisfactory, albeit not the most powerful.

It is too close to call between the 55-inch and 65-inch options of the LG OLED E7T and the Sony Bravia A1. We cannot ignore the futuristic design, the Acoustic Surface audio system integrated in the display and fantastic image-processing algorithms of the Bravia A1, and Sony still leads slightly, solely in the visual experience. However, all things considered, our vote leans towards the LG OLED E7T, which is definitely a well-rounded package with great picture quality and sound. LG is now leading the OLED race, again.

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