The complexities of the smartphone market come to the fore again. When we thought that the comparatively more affordable Android flagship killer phones were ruling the roost, the latest numbers from research firm Strategy Analytics suggests otherwise. The Q2 2017 numbers for global shipments suggest that the number of global smartphone shipments were at 360.4 million units—up from 341.5 million units in the same period last year.

As it turns out, the Apple iPhone 7 and the iPhone 7 Plus saw the maximum shipments in this quarter, with the former clocking 16.9 million units, while the more expensive 7 Plus registering 15.1 million shipments. This does throw the price sensitivity debate out of the window, at least for the moment. This means that the iPhone 7 has 4.7% market share globally. “The iPhone 7 remains the world’s most popular smartphone model overall, due to a compelling blend of user-friendly design, extensive supporting apps, and widespread retail presence for the device. Apple iPhone 7 Plus, with its bigger screen and higher pricing, shipped 15.1 million units for second place and 4% market share worldwide in Q2 2017," said Juha Winter, senior analyst at Strategy Analytics, in an official statement.

The Samsung Galaxy S8 and the Galaxy S8+, two phones often criticized for their price, are the two most popular phones in the Android smartphone ecosystem. The Galaxy S8 saw 10.2 million units shipped globally, while the more expensive Galaxy S8+ registered 9 million shipments in the same duration. “Samsung’s Galaxy S8 has instantly become the world’s most popular Android smartphone model, due to its attractive curved-screen design, a rich portfolio of software apps, and best-in-class retail distribution across dozens of countries," said Neil Mawston, executive director at Strategy Analytics.

The fifth most shipped phone in Q2 2017 is the Xiaomi Redmi 4A, with 5.5 million units.

These numbers come at a time when Apple is preparing to unveil the next line-up of iPhones later this year, Samsung is prepping for the launch of the Galaxy Note 8 and Google has the refreshed Pixel line-up on the way.

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