AI is key to driving customer engagement, say top marketers1 min read . Updated: 25 Sep 2018, 04:36 PM IST
In the inaugural episode of HT Brand Studio Series, a monthly telecast live from the HT newsroom, eight CxOs threw light on the latest marketing innovations
New Delhi: Artificial intelligence (AI) is a key ingredient in enhancing customer experience, said Jodie Sangster, CMO Liaison Lead, IBM Watson, on Tuesday.
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