Snapchat’s new features are all about reducing restrictions
Introducing at least one cool new feature at regular intervals is a common tactic used by social media platforms to keep users happy and make some buzz in the social media space. Snapchat’s latest update for Android and iOS brings in subtle but useful features that were long overdue.
Snapchat is currently the 15th most popular social media platform with 255 million active users, according to Statista’s latest numbers released in September 2017. Facebook occupies the number one spot with 2 billion users. Snapchat’s foray into the hardware business also didn’t take off. Their first product called Spectacles, which is basically a pair of colourful smart glasses with built-in camera, is no longer a hit with users. The company has reportedly sold only 150,000 units since its inception last year.
We take a look at the new features in the Snapchat app and how they can help users.
Shoot long videos
One of the limitations of Snapchat was that it didn’t allow users to record videos of more than 10 seconds. This limit was increased to up to 60 seconds on iOS. Now Snapchat is rolling this feature to Android users.
The catch here is that instead of one 60-second-long video, you get to record six 10-second videos, which are then clubbed in a chronological order. Users could remove the 10-second chunk they don’t want to include in the final video.
In order to record for more than 10 seconds, just tap and hold down your finger. After every 10 seconds, a thumbnail for a 10-second clip will appear above the recording button.
Share links with one tap
iOS users can now share links from other apps with their friends on Snapchat using the iOS share tray. This means users won’t have to copy and paste URLs from a browser app to Snapchat. Now when they open the share tray, they will see Snapchat as an option next to other social media apps such as Facebook and WhatsApp. This will speed up things as users can share a news article or a shopping item on an e-commerce store with a single tap. The feature is already available to Android users.
Temporary Ghost mode
Snapchat has added some extra features in the Ghost mode which allow users to temporarily disable location services. Ghost mode was added for users who did not want Snap Map to broadcast their location to their friends all the time.
Now users can set a timer in the Ghost Mode and choose the duration for which they want the location sharing to be switched off. One can choose to keep it off for 3 hours or 24 hours or until a user manually turns it off. So if users want to stop location sharing for a brief period only, they won’t have to disable Ghost Mode manually again. This feature is currently available only on the iOS app.
Snapchat has added a new shortcut to its app. Users can watch their friend’s Stories or directly send them a Snap by tapping and pressing on that friend’s user name. The shortcut is available only to iOS users as of now.
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