EU, Sundar Pichai agree to develop voluntary AI pact ahead of new AI rules

Alphabet and the European Commission aim to develop an artificial intelligence (AI) pact involving European and non-European companies ahead of rules to govern the technology, EU industry chief Thierry Breton said on Wednesday.

Breton had earlier met Alphabet Chief Executive Sundar Pichai in Brussels.

"Sundar and I agreed that we cannot afford to wait until AI regulation actually becomes applicable, and to work together with all AI developers to already develop an AI Pact on a voluntary basis ahead of the legal deadline," Breton said in a statement after the meeting.