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Business News/ Ai / Google unveils AI-powered Search Generative for travel planning and personalized shopping: How it works

Google unveils AI-powered Search Generative for travel planning and personalized shopping: How it works

Google's Search Generative Experience uses AI to curate travel plans and offers personalized itineraries. Users can request and export trip plans easily. Additionally, the update provides personalized shopping recommendations for apparel and accessories.

Representational image (AP)Premium
Representational image (AP)

Google has transformed travel planning and personalized shopping experiences with its latest update, leveraging the power of artificial intelligence (AI) to cater to users' needs more efficiently. The Search Generative Experience (SGE) feature, recently unveiled by Google, is set to streamline vacation planning processes, offering tailored itineraries for trips.

Exclusive to English-speaking users in the United States enrolled in Search Labs, Google's SGE utilizes AI algorithms to curate travel plans by amalgamating suggestions from various websites, user reviews, and photographs. This innovative tool assists in crafting comprehensive itineraries encompassing attractions, restaurants, flights, and accommodations for a hassle-free journey.

Users can request specific trip plans, such as a historical visit to Philadelphia for three days, and receive sample itineraries promptly. Once satisfied, these plans can be seamlessly exported to Gmail, Docs, or Maps for convenient access, as per a report by TechCrunch.

Although direct purchasing options through Google are not yet available, this update underscores the company's commitment to exploring AI technologies and gathering insights into user travel preferences. Furthermore, Google Maps now offers enhanced discovery features, including lists from publishers and fellow users, alongside tools for customizing and organizing travel plans.

Expanding beyond travel, Google's SGE also enhances the shopping experience by providing personalized style recommendations for apparel, shoes, and accessories. Users can refine their preferences through thumbs up or down ratings or swiping gestures akin to Tinder, ensuring tailored results aligned with their tastes.

Currently accessible to U.S. shoppers via mobile browsers and the Google app, this update aims to streamline and personalize the shopping journey, positioning Google to compete with industry giants like Amazon and Walmart.

With a staggering billion daily shopping searches and a vast array of products, Google SGE continually updates listings to offer the most up-to-date information on pricing and availability, ensuring a smooth shopping experience for users.


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Published: 28 Mar 2024, 03:56 PM IST
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