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Priyanka Mehra

Mint Author

ARTICLES BY PRIYANKA MEHRA

Nagpur, Indore on IPL’s season 3 venue list

1 min read . 05 Feb 2010

BCCI finds no takers for team sponsorship

3 min read . 10 Dec 2009

Advertisers on the back foot as rain washes out final one-dayer

1 min read . 11 Nov 2009

Team India set to score high with sponsors

2 min read . 02 Nov 2009

Serial participant: Rakhi Sawant (right) in ’Pati, Patni aur Woh,’ a reality show on NDTV Imagine. She has done around 10 such shows.

Dose of reality spells big money for TV actors

5 min read . 22 Oct 2009

Changing times: Jean-Claude Biver says the culture of negotiating for products in India needs to change. Harikrishna Katragadda/Mint

Black rubber straps signal youthful future

3 min read . 02 Oct 2009

Stumped: A 26 September photo of the ICC Champions Trophy match between Pakistan and India in Centurion. Viewership of the tournament was a poor 1.7%, an average for its first five matches. Rogan Ward

Can ESPN meet its required run rate?

4 min read . 02 Oct 2009

HCL unveils Rs50 cr rebranding campaign

1 min read . 24 Sep 2009

Cricket board to patch up with IMG on IPL contract

2 min read . 08 Sep 2009

Comparing a country to a brand is only a metaphor

4 min read . 04 Sep 2009

Mid-sized ad agencies lose people, clients

4 min read . 04 Sep 2009

Smash hit: Bangalore Royal Challengers’ Roelof van der Merwe (right) plays a shot as Deccan Chargers’ Adam Gilchrist watches during their IPL final match in Johannesburg on 24 May. Mike Hutchings / Re

More cricket in store: viewers, advertisers remain enthusiastic

3 min read . 27 May 2009

Rewards for IPL teams not based only on performance

3 min read . 25 May 2009

TV draws more, print loses out

2 min read . 15 May 2009

IPL: low on TV ratings

1 min read . 14 May 2009

Star attraction: Ashish Nehra of Delhi Daredevils (left) celebrates after the dismissal of Kolkata Knight Riders’ Brad Hodge (right) during the IPL T20 cricket tournament match in Johannesburg on Sund

Cricket, not politics, is top scorer on TV

2 min read . 12 May 2009

Pitch report: Seven million on TV saw Mumbai Indians overwhelm Chennai Super Kings on Saturday, but the match TRP was just 3.6%. AP

More viewers, but lower TRPs

2 min read . 20 Apr 2009

Fresh output soon: Marketing head of SET Danish Khan.

Multi Screen to relaunch Sony riding on IPL effect

3 min read . 17 Apr 2009

Sony retains IPL rights, at a higher price

2 min read . 17 Apr 2009

The consumer as ad maker

2 min read . 13 Apr 2009

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