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Business News > Mint Authors > Priyanka Mehra

Priyanka Mehra

ARTICLES BY PRIYANKA MEHRA

Jetix to be rebranded as Disney XD

1 min read . 13 Nov 2009

Masterstroke? Shailendra Singh.

Media firms hope to score with cricket reality TV

2 min read . 03 Nov 2009

Communication strategy: Vonfelkerzam says television is still very strong in India but there is a lot of clutter for marketeers in the country where they are constantly battling for consumer mindspace

Slowdown is still not over for consumers

2 min read . 29 Oct 2009

Colors attains highest viewership average

1 min read . 28 Oct 2009

Star attraction: Bigg Boss 3, hosted by Amitabh Bachchan, has maintained an average 3.2% TRP since its launch. Puneet Chandhok / HT

Bigg Boss’ consistency helps Colors hold on to top spot

1 min read . 23 Oct 2009

Orkut losing to Facebook in battle for market share in India

3 min read . 14 Oct 2009

Gmail emerges as top India email service dislodging Yahoo

1 min read . 11 Oct 2009

Poor response to Champions League match

1 min read . 09 Oct 2009

One-day cricket match has fewer viewers

1 min read . 24 Sept 2009

Trend setter: Roadblock advertising has been on the rise since the concept was established a hit when Vodafone tied up with Star in 2007.

Brands erect roadblocks on the air to get ahead of competitors

2 min read . 22 Sept 2009

Bang for the buck: A still from Aap ki Antara. High-impact shows are in demand as the slowdown has curtailed media budgets and advertisers want to be sure that every rupee they spend delivers results.

Small advertisers splurge on big-ticket television shows

3 min read . 22 Sept 2009

Tetra Pak India posts 15% y-o-y growth

1 min read . 27 Aug 2009

Strategic play: A May 2008 photo of Deccan Chargers celebrating the dismissal of Kings XI Punjab’s Ram Naresh Sarwan during an Indian Premier League Twenty20 match in Hyderabad. ESPN has taken the cue

ESPN plans Rs100 cr marketing campaign

2 min read . 24 Aug 2009

Trend experience: Synovate’s Frances Li (left) and Meeta Luthra. Li says consumers in India now have better access to information and are more involved in decision making, so firms can’t fool them any

Innovations are needed during bad times too

4 min read . 07 Aug 2009

Grand finale: Rakhi Sawant (left) got engaged to Elesh Parujanwala, whom she chose from among 16 bachelors of the reality show. AFP

NDTV Imagine TRPs soar on Rakhi Sawant’s reality show

1 min read . 03 Aug 2009

Sexual overtones land two deodorant ads under Asci scanner

3 min read . 21 Jul 2009

All about marketing: Latika Khaneja, director, Collage Sports Management, says there is a growing interest in signing on stars from sports other than cricket. Madhu Kapparath / Mint

Showing the way | IPL changes the game for others

7 min read . 22 Jun 2009

Tense moment: Team India reacts as it heads towards defeat against England in its T20 World Cup cricket match in London on Sunday.

Television viewership likely to fall as India bowled out of T20

2 min read . 15 Jun 2009

Back in form: ZEEL CEO and Zee TV business head Nitin Vaidya. Ashesh Shah / Mint

Zee overtakes Star first time in 10 years

3 min read . 03 Jun 2009

IPL: TRP’s rise marginally

1 min read . 20 May 2009