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Business News > Mint Authors > Archna Shukla

Archna Shukla

ARTICLES BY ARCHNA SHUKLA

Today, automated systems are writing news, editing videos and generating hyper-realistic imagery at a fraction of what it costs to run a traditional newsroom. Premium

Legacy media is fighting for survival. Will a government lease of life help?

4 min read . 07 Dec 2025
It is a fair question to ask why corporate India has failed to showcase any popular brands on global shelves. (Bloomberg) Premium

What’s holding back Indian brands from going global?

5 min read . 10 Nov 2025
Adman Piyush Pandey had an unmistakable tendency to pick symbols, colours, expressions, ambience, and characters that could resonate with a brand’s target audience. (Aniruddha Chowdhury/Mint) Premium

Piyush Pandey and the art of connecting with India’s masses

3 min read . 24 Oct 2025
Tight situation: Sanjay Gupta, chief executive officer, Jagran Prakashan Ltd and editor, Dainik Jagran. Ramesh Pathania / Mint Premium

Sanjay Gupta | Slowdown sentiment a bit exaggerated

1 min read . 27 Apr 2009
Premium

Top marketers of 2008

14 min read . 05 Jan 2009
Planet Hollywood: Sawhney’s company will now face off with the biggest film studios in the US. Premium

Rajesh Sawhney | Big business with a low profile

6 min read . 13 Sept 2008
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In consumer custody

28 min read . 09 Jun 2008
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Sundar Raman/Indian Premier League | ‘You ain’t seen anything yet’

11 min read . 14 Apr 2008
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Financial Times rewrites plans for India, to end Business Standard deal

4 min read . 10 Mar 2008
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Start-up seeks a voice in India speaker circuit

3 min read . 22 Feb 2008
RAJEEV GUPTA, managing director, LeagueOne. (Photo: Madhu Kapparath / Mint) Premium

Anniversary Issue | Shifting target, changing rules

8 min read . 11 Feb 2008
Raghav Bahl. Premium

GBN to raise Rs800 crore, launch regional channels

3 min read . 31 Jan 2008
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NewsX makes news even before launch

3 min read . 19 Jan 2008
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Should private treaties be made public to newspaper readers?

9 min read . 15 Jan 2008
Marc Mathieu, senior vice-president, global brand marketing and creative excellence,The Coca-Cola Premium

The relevance of a 120-year-old idea

5 min read . 18 Nov 2007
India vision: Fortune’s international editor Robert Friedman says India is important both as a story and as a future market to grow their brand. (Fortune’s international editor Robert Friedman says India is important both as a story and as a future market to grow their brand.) Premium

‘We think it is the right time for us to enter...’

5 min read . 22 Sept 2007
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‘We hope to cash in on exponential growth in Net usage’

4 min read . 04 Sept 2007
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A reptilian love affair

1 min read . 20 Aug 2007
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Indian Express CEO Gupta delivers ‘grim news’ to staff

3 min read . 12 Jul 2007
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Network18 now in fast-forward mode

8 min read . 18 Jun 2007
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