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Arzoo Dina

Mint Author

ARTICLES BY ARZOO DINA

Anupriya Acharya, chief executive of Publicis Media India, joined the advertising industry in 1994.

For Anupriya Acharya, navigating the ad world was a chance encounter

6 min read . 08 Jan 2018

Murray says when one looks at countries like Brazil and India, where the illusion of digital is not as advanced, brands need to look at their strategy carefully; else one can seriously damage the business. Photo: S. Kumar/Mint

India is one of FCB’s top five markets: Carter Murray

4 min read . 05 Jun 2015

Adam Ostrow, chief strategy officer at Mashable. Photo: YouTube

Branded content will play key role for us in India: Mashable’s Ostrow

3 min read . 28 May 2015

Research done by Ericsson has showed that the global pay TV subscriber market alone would be worth $460 billion by 2020.

Ericsson ties up with Sun TV, Tata Sky

2 min read . 26 May 2015

Will Brand Salman take a beating over jail term?

4 min read . 26 May 2015

Floyd Mayweather Jr (left) and Manny Pacquiao fight during a title match on 2 May. Photo: AFP

Indians witness ‘fight of the century’ for free

2 min read . 22 May 2015

Sanjay Nayak, co-founder and chief executive officer of Proyog.

Lot of opportunities as an entrepreneur now: Sanjay Nayak

2 min read . 20 May 2015

The consolidation will also help give them a competitive edge and a larger playing field in an already cluttered and fragmented market, the company said.

TTNV announces consolidation of digital services business

2 min read . 18 May 2015

The data has been collated from 12,000 people meters in homes, as against the 20,000 promised at the time the Barc initiative was launched to take on TAM Media Research. Photo: Mint

Star Plus takes the top spot in Barc’s TV ratings

4 min read . 16 May 2015

Photo: Parwaz Khan/HT

How IPL is India’s Super Bowl for advertisers

2 min read . 16 May 2015

The year saw a slew of e-commerce brands flocking to advertise on IPL, including Paytm and Amazon. Photo: Hindustan Times

No viewer fatigue for IPL, concur rivals Barc and TAM

4 min read . 15 May 2015

A file photo of Hindi film actor Salman Khan. Photo: PTI

Salman Khan, Nepal earthquake increase TV news consumption

1 min read . 15 May 2015

Bose says that by the time the company is ready to start operations, it will have signed up 15-20 clients in categories such as e-commerce, real estate, financial services and consumer products.

Pratap Bose to launch new media firm in June

2 min read . 14 May 2015

A platform like this, Dentsu says, will help allow the right advertisements to be delivered to the right people, at the right time.

Dentsu Aegis launches hi-tech global trading desk

1 min read . 11 May 2015

The agency says this will help bolster the group’s multi-channel media offerings and benefit clients with access to the agency’s entire gamut of services.

DDB MudraMax announces changes in leadership structure

1 min read . 11 May 2015

Photo: Hindustan Times

Voice-calling app Ringo uses IPL to target Indian diaspora

2 min read . 07 May 2015

A file photo of Salman Khan. Photo: PTI

Salman Khan’s verdict has Rs200 crore riding on it

2 min read . 06 May 2015

GroupM said it is working on several initiatives to build new media products, with special focus on e-commerce.

GroupM realigns business strategy with new structure

1 min read . 05 May 2015

Scarecrow Communications had picked up a total of 13 metals (including one gold, four silver and eight bronze) at the recently concluded Goafest advertising, marketing and media festival.

Independent ad firm Scarecrow makes it to thenetworkone list

3 min read . 04 May 2015

Creativity comes from understanding what you are meant to be doing and having great insight, said Alan Moseley.

We look at having insightful conversations with consumers: Alan Moseley

3 min read . 04 May 2015

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