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Business News > Mint Authors > Biju Dominic

Biju Dominic

Mint columnist

Biju Dominic is chief evangelist, Fractal Analytics.

ARTICLES BY BIJU DOMINIC

Over the years, this column has explored the complexity of various human behaviours. (Pixabay)

Biju Dominic: Why we do what we do is hard to grasp, but don’t give up

4 min read . 16 Apr 2025

Meta being forced to give users more control over their data would disrupt its ad-based business model. (AFP)

Social media ad targeting could face a public rebellion any moment now

4 min read . 02 Apr 2025

The lowly plastic straw played a pivotal role in reminding ordinary citizens that they too were responsible for destroying the environment. (AP)

Humanity may be at risk of being strangled by a plastic straw

4 min read . 05 Mar 2025

AI agents will have to evolve much more. (Image: Pixabay)

AI agents want to take over marketing but humans must stay in charge

4 min read . 19 Feb 2025

A few weeks ago came the news of Leo Burnett merging with another group company and changing its name to Leo. (Bloomberg) (Bloomberg)

Are advertising agencies dying? Long may the art of persuasion live

4 min read . 05 Feb 2025

The development of human-centred AI won't be easy.

AI needs to be human-centred to charm people into adoption

4 min read . 08 Jan 2025

Digital marketers should be a worried lot today. Click-through-rates in e-commerce have been falling sharply.

Why are product displays on e-commerce platforms so dull?

4 min read . 25 Dec 2024

LLMs are the best storehouses of answers found so far in the world. (ANI)

Will AI models kill the market research industry? Not necessarily

4 min read . 11 Dec 2024

Eye tracking data showed that people spent more time looking at real faces than virtual faces.

Behaviour lesson: Eye contact is the secret sauce of successful meetings

4 min read . 27 Nov 2024

Today’s road signs are very similar to those that were first installed in Detroit way back in 1915.

We must redesign our public safety signs to save lives

4 min read . 13 Nov 2024

The human brain performs all its processes using just 13 watts of electricity.

Do we have free will? Human brains resist ideas that overturn our world.

4 min read . 30 Oct 2024

Thanks to the internet, Praggnanandhaa and other chess players have access to much more information on the game than what Anand had. (Sanjay Sharma)

India’s success in chess is showing the path to Viksit Bharat

4 min read . 16 Oct 2024

An organization needs scenario planning for various possibilities it could face, so as to work out the possible actions it could take in response.

Scenario planning can strengthen or doom crisis management

4 min read . 02 Oct 2024

Every small step that GenAI takes is determined by the vast data-sets it is trained on.

Can GenAI really craft effective advertising campaigns?

4 min read . 18 Sept 2024

The tragic incident that took place in the Kolkata hospital was an unfortunate confluence of multiple factors within a small time span. (HT_PRINT)

Anti-rape protests aren’t pointless if they alter the behaviour of perpetrators

4 min read . 04 Sept 2024

Just few weeks before the Olympics, Novak Djokovic got trashed by a much younger opponent in the Wimbledon Championship final. (AFP)

Djokovic's Olympic win has a lesson for India

4 min read . 21 Aug 2024

In the aftermath of the Wayanad landslide, various interested parties are trying to ensure that this tragedy does not become a catalyst for changing the status quo. (Reuters)

The Wayanad landslide showed how easily minds are manipulated

4 min read . 07 Aug 2024

As compared to traditional school education, edtech provides access to learning anywhere, anytime.

Grade shock: Edtech businesses failed on Student Behaviour 101

4 min read . 29 Jul 2024

That more than 99.99% of human brain processes occur at a non-conscious level has reduced the importance that scientists accord the conscious self in human decision-making. (X/@CEA_Officiel)

Do we have free will? The answer has big implications.

4 min read . 10 Jul 2024

A lonely generation with their heads craned over smartphone screens, oblivious of the world around them, is what social media has ended up creating as an online society.

Social media addiction is about pleasures of the hunt

4 min read . 26 Jun 2024