Deepika Chelani is an Assistant Editor at LiveMint (HT Media Labs), based in Bangalore, with nearly 12 years of experience across finance. She specialises in personal finance journalism, business storytelling, and stock market coverage, translating complex financial ideas into clear, practical guidance for everyday readers. She believes great financial journalism should cut through confusion, build confidence, and empower smarter money decisions, combining editorial rigour, data-led storytelling, and SEO strategy to create content that’s both credible and discoverable.

At LiveMint, Deepika leads the personal finance editorial function end-to-end, covering ideation, content planning, editing, SEO optimisation, and performance tracking. She owns the editorial calendar, upholds high standards of accuracy and clarity, and works closely with product, growth, SEO, analytics, graphics, social media, web story, and newsletter teams to strengthen topical authority and engagement. She mentors junior writers and interns, manages guest articles and takes expert interviews, and helps shape Mint’s personal finance strategy.

For her editorial leadership and impact, she received Mint’s ‘Insta Award’ in 2024. She has been with LiveMint since July 2021, rising from Senior Sub-Editor to Chief Sub-Editor before stepping into her current leadership role.

Before entering journalism full-time, Deepika built hands-on experience in financial services as a Relationship Manager at HDFC Securities and as a Business Analyst at CapitalVia Global Research, advising clients on markets and portfolio decisions. She has also worked as a freelance journalist and content editor with brands such as Axis Bank, HDFC Bank, Angel Broking, Paytm Money, Fintrakk, Pepper Content, and the National Pension System portal. Earlier in her career, she interned with Volkswagen India, supporting marketing partnerships and event initiatives. This blend of newsroom expertise and real-world exposure to financial markets gives her a unique perspective on investor-focused storytelling.

Academically, Deepika holds an MBA and a Master’s degree in Mass Communication and Journalism. She is certified in Digital Marketing by Google Digital Unlocked, Content Marketing and Social Media by HubSpot, Google Analytics for Beginners, NSE’s NCFM Capital Market module, NISM Equity Derivatives, and IRDA Life Insurance. Her professional interests include personal finance trends, investor behaviour, digital journalism, SEO-led content strategy, and building scalable editorial systems.

Deepika contributes to and edits LiveMint and MintMoney’s personal finance coverage. Her published work can be found on LiveMint, MintGenie, Hindustan Times, and MintMoney.