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Business News > Mint Authors > Gouri Shah

Gouri Shah

ARTICLES BY GOURI SHAH

Suzy Menkes. Photo: Abhijit bhatlekar/Mint

Style scan | Suzy Menkes: Fashion is ahead of politics

4 min read . 21 Jan 2017

Top television ads in November: Ranveer’s romance puts Vivo at No.1

4 min read . 06 Jan 2017

The campaign was shot in Budapest through the night, for the film needed to highlight the product’s superiority as the perfect selfie phone. (The campaign was shot in Budapest through the night, for the film needed to highlight the product’s superiority as the perfect selfie phone.)

Top television ads in November: When love triumphed

3 min read . 06 Jan 2017

As a part of the campaign, Ola will also have Indian celebrities and customers tweeting their drunken confessions in support of the campaign in a bid to reach out to large number of consumers and create greater impact through them. Photo: Hemant Mishra/Mint

Ola launches campaign against drink-driving

2 min read . 28 Dec 2016

Renzo Rosso, Italian fashion mogul and founder of Diesel, was amazed at the popularity of cricket in the region and the influence the players exerted. Photo: Aniruddha Chowdhury/Mint

Diesel launches limited-edition collection with Mumbai Indians

3 min read . 15 Dec 2016

Jeremy Rowe, managing director, AkzoNobel Decorative Paints. Photo: Abhijit Bhatlekar/Mint

Jeremy Rowe: Colour is an endlessly complex and fascinating area to work in

5 min read . 14 Dec 2016

Experts state that Artificial intelligence is likely to have a major impact on the marketing industry as data mining and analysis may be done faster, quicker and better using AI.

AI, virtual reality, social video to impact marketing in 2017: Warc report

2 min read . 08 Dec 2016

Top television ads in October: Several apps, single interface

2 min read . 06 Dec 2016

For once, barring the Airtel ad, October was remarkable for the rarity of TVCs for mobile-phone and mobile-phone service providers on the Mint-Ipsos-TVAdIndx survey.

Top television ads in October: Airtel 4G girl does it again, takes no. 1 spot

3 min read . 06 Dec 2016

J. Walter Thompson global chief executive officer Tamara Ingram. Photo: Abhijit Bhatlekar/Mint

Brands need to have a sense of purpose: JWT CEO Tamara Ingram

5 min read . 30 Nov 2016

Xavier López Ancona says KidZania teaches children in a fun, interactive and engaging way about why the government asks for taxes. Photo: Aniruddha Chowdhury/Mint

KidZania is mindful of cultural nuances, says Xavier López Ancona

7 min read . 21 Nov 2016

Pelle Sjoenell, BBH’s worldwide creative officer, is all for the intimacy between brands and consumers for better business. Photo: Abhijit Bhatlekar/Mint

Brands need to create fandom, says BBH’s Pelle Sjoenell

4 min read . 17 Nov 2016

Collectibles and pieces from Husn-e-Taairaat, the collaboration between Rohit Bal and Good Earth.

Decor and dressing for lotus-eaters

2 min read . 17 Nov 2016

Mondelez launches new ad, recipe for Cadbury Dairy Milk

2 min read . 17 Nov 2016

The BBC World Service currently broadcasts around the world in 29 languages to 246 million people weekly. Photo: Reuters

BBC World Service to expand in Indian regional languages

2 min read . 16 Nov 2016

An Airtel ad by Taproot Dentsu took the top spot on both the ad reach index and the ad diagnostics index.

Top television ads in September: Airtel finds the opening, seals the spot at No.1

3 min read . 15 Nov 2016

Top television ads in September: Airtel’s open affair with networking

2 min read . 14 Nov 2016

Bensadoun says, Aldo Group has retail stores, it wholesales its own brands, build lines for other retailers, and sells online. Photo: Aniruddha Chowhdury/Mint

20% of product selection focuses on local tastes: Aldo Bensadoun

6 min read . 12 Nov 2016

The peppy packaging of posh spices

2 min read . 11 Nov 2016

A file photo of Prime Minister Narendra Modi. Photo: AFP

Twitter erupts after Modi announces scrapping of Rs500, Rs1,000 notes

2 min read . 09 Nov 2016