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Business News > Mint Authors > Katie Deighton

Katie Deighton

ARTICLES BY KATIE DEIGHTON

Thomas R. Lechleiter/WSJ

Podcasters love YouTube. That’s making podcast advertising less predictable.

3 min read . 17 Dec 2025

From left, Bryant Lin, Gia Lee and Celine Chai set up NinetyEight as a Gen Z marketing strategy and insights agency after graduating from college into a tough job market. (Photo: Owen Scarlett)

Corporate anxiety is fueling a multimillion-dollar industry of Gen Z translators

4 min read . 07 Oct 2025

Comcast, which owns NBCUniversal and Peacock, will release a tool that lets buyers on its Universal Ads platform create campaigns entirely with AI.

TV industry bets AI can peel ad dollars away from Big Tech

5 min read . 15 Sept 2025

Rawdon Glover, the managing director of Jaguar, has become the de facto defender of the carmaker’s rebrand since it was announced late last year. Photo: Jaguar Land Rover

Jaguar’s rebrand caused an uproar. Its boss has no plans to U-turn.

5 min read . 10 Sept 2025

Tech companies like Spotify annually host parties for clients and business partners at the Cannes Lions advertising festival, where attendees are known for letting loose after dark. (Getty Images)

The advertising industry parties in Cannes, with AI as its new plus-one

4 min read . 21 Jun 2025

Sexyy Red, a rapper and signer, features in the latest installment of True Religion’s “Own Your True” campaign.

The hottest denim brand of the ’00s turns to hip-hop for its resurrection

5 min read . 02 Apr 2025

Terence Reilly rejoined Crocs Inc. earlier this year, moving across the country from Colorado to Massachusetts, where HeyDude is based. (Crocs Inc.)

Terence Reilly made Crocs and Stanley Cups cool. Can He do it again for HeyDude?

7 min read . 24 Mar 2025

The Gastonia Ghost Peppers will play this season, with a spicy mascot. (USA Today Network/Reuters)

If you think owning a sports team is hard, try naming one

5 min read . 07 Jan 2025

The campaign underscores the tension between creative artistry and the growing influence of AI in advertising. (Image: Pixabay)

AI ads can look weird. Brands like Coca-Cola are making them anyway.

5 min read . 26 Nov 2024

Temu has spent billions of dollars on U.S. advertising, including splashy Super Bowl ads. Photo: Temu

How a tariff rule aimed at China could affect U.S. ad spending

4 min read . 18 Sept 2024

The first podcasts to sell ads would often place one commercial at the beginning of their show, and another in the middle. (Image: Pixabay)

Podcasts used to be ad-light oases. Not anymore.

4 min read . 24 Aug 2024

A commercial for Wegovy was the third most seen on TV for much of June. PHOTO: JIM VONDRUSKA/REUTERS

Wegovy outspends TV advertisers in June ahead of more weight-loss competition

3 min read . 02 Jul 2024

Lidiane Jones, CEO, Bumble, at The Wall Street Journal’s Future of Everything Festival in New York (WSJ)

Dating apps once ran on novelty. For some users, the fun is over.

7 min read . 21 Jun 2024

Global gum sales fell to $16.1 billion in 2020 from $19.5 billion the year prior, and only crept back up to $18.6 billion in 2023, according to market research firm Euromonitor, (Image: Pixabay)

Gum sales peaked in 2011. Can Mars Wrigley get people chewing again?

5 min read . 12 Jun 2024

Heineken promoted its Boring Phone at a party during Milan Design Week. HEINEKEN

Even advertisers are telling you to get off your smartphone

4 min read . 23 May 2024

Waterfall in the Krka National Park near Sibenik, Croatia. (Image: Pixabay)

Skip the summer crowds in Europe. Try these less popular destinations instead.

3 min read . 04 May 2024

Around 300 media executives attended TikTok’s 2024 NewFronts presentation. (Photo; Katie Deighton/WSJ)

TikTok tells advertisers it won’t back down as US ban looms

3 min read . 03 May 2024

Pete Saloutos said he used to make thousands of dollars for a stock photo. These days he’s concentrating on publishing calendars and prints.

The last stock photographers await their fate under generative AI

5 min read . 01 May 2024

Captcha is the acronym of Completely Automated Public Turing test to tell Computers and Humans Apart. It places the burden of proof on people by posing challenges that only humans can solve. (Image: Pixabay)

It’s not you. Those ‘I Am Not a Robot’ tests are getting harder.

4 min read . 23 Apr 2024

Cool comes to the humble produce aisle

5 min read . 16 Apr 2024