Mala Bhargava was among the first journalists in India to write on personal technology, then known as 'home computing'. With Cyber Media she launched the country's first personal tech magazine, Computers@Home, in 1996. She also wrote a tech trends column, That's IT, for Businessworld magazine for 20 years. She has also written for The Hindu BusinessLine and Fortune. Her speciality has always been writing for 'the rest of us' rather than for the tech-savvy. She has a background in psychology which makes it natural for her to write on how technology impacts everyday life. She is currently a Mint contributor, writing on AI in daily life, specifically the chat assistants. She lives in New Delhi.