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Marion Arathoon

Mint Author

ARTICLES BY MARION ARATHOON

Al Ries (Founder, Ries & Ries Inc) Premium

How will inflation hit brand value?

4 min read . 08 Jul 2008
Aegis Media Asia-Pacific CEO Patrick Stahle says the firm will consider local acquisitions in the area of Web production (Photo by: Abhijit Bhatlekar / Mint) Premium

Aegis to invest $100 mn, takes stake in search marketing firm

2 min read . 12 Jun 2008
Pruning costs: Production bills for TV commercials have gone up by 20% over the past few years. Premium

Are you auditing your film costs?

3 min read . 20 May 2008
() Premium

2008 Olympics torch unlikely to light up Indian TV ad spends

3 min read . 23 Apr 2008
Disappointed: Piyush Pandey Premium

‘It’s been a very hostile judging panel’

1 min read . 06 Apr 2008
Madison group chairman and MD Sam Balsara (Photo by: Asesh Shah /Mint) Premium

Balsara-controlled MediaCom India wins P&G business

1 min read . 03 Apr 2008
Marion Arathoon Premium

Ad Value | Why do agencies pull out of awards?

1 min read . 19 Mar 2008
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Ad Value | The politics of awards festival harmony

1 min read . 04 Mar 2008
() Premium

Ad Value | Company spats spill over into public arena

2 min read . 27 Feb 2008
Brand differentiator: TBWA’s disruptive ad campaign include those of (from left) Absolut Vodka, Adidas, Pepsi One and Nissan Motor Co. (TBWA’s disruptive ad campaign include those of (from left) Absolut Vodka, Adidas, Pepsi One and Nissan Motor Co. ) Premium

‘Disruption is about creating changes...in a controlled way’

4 min read . 20 Feb 2008
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Ad Value | The future belongs to the global mind

2 min read . 06 Feb 2008
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Ad Value | Bulky ad networks seek ways to retain edge

1 min read . 29 Jan 2008
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Ad Value | How to get real and tell a believable story

2 min read . 22 Jan 2008
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Ad Value | You’re promoted, so you’re fired

2 min read . 15 Jan 2008
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Ad Value | It’s coming back to me

2 min read . 01 Jan 2008
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Managing drop-offs during ad breaks

3 min read . 11 Dec 2007
Marketing strategist Al Ries Premium

Marketing & finance worlds to join in Indian boardrooms

6 min read . 10 Dec 2007
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When advertisements must build categories

1 min read . 05 Dec 2007
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Ad Value | Getting media artists together will be the test

1 min read . 28 Nov 2007
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How to tackle a leader in the brand category

3 min read . 21 Nov 2007
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