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Business News > Mint Authors > Megan Graham

Megan Graham

Mint Author

ARTICLES BY MEGAN GRAHAM

Ad agency holding companies say they are being hurt by more cautious technology advertising. At Meta Platforms, for instance, outlays for marketing and sales decreased 24% in the third quarter.

‘Disappointed Again’: Ad Companies Suffer as Tech Firms Clip Spending

5 min read . 27 Oct 2023

Zoom’s Ex-CMO Will Now Pitch Hybrid Work as CEO of Video-Tech Firm Neat

Zoom’s Ex-CMO Will Now Pitch Hybrid Work as CEO of Video-Tech Firm Neat

3 min read . 03 Oct 2023

Some marketers in recent years have promised to spend more of their ad budgets on media properties, including websites, with minority, LGBTQ or female owners, among other groups.

As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites

4 min read . 14 Sep 2023

Caden, which has been testing with a limited group of users, plans to begin a public beta test of 10,000 users early next year.

This new app wants to pay you to share your data for advertising

5 min read . 29 Dec 2022

The approach helps real-estate agents stand out to consumers, who already have access to a flood of real-estate listings and information through aggregator sites (Photo: AP)

Real-estate agents turn to TikTok and Instagram Reels to market properties

5 min read . 21 Oct 2022

Celebrities that continue to work with brands are claiming new roles and influence in those relationships (Evan Agostini/Invision/AP)

Kanye West isn’t alone as big stars seek more say in the brands they back

5 min read . 17 Sep 2022

Publicis Groupe

Publicis Groupe reports higher-than-expected organic revenue growth

2 min read . 14 Apr 2022

OpenWeb, which aims to help publishers connect with their readers, buys French A

2 min read . 12 Apr 2022

Innovid, an adtech company, buys TVSquared for $160 million

1 min read . 07 Feb 2022

Publicis’s revenue for 2021 was €11.74 billion, equivalent to $13.27 billion, up 8.8% from €10.79 billion in 2020.

Publicis Groupe benefits from shift in marketers’ priorities

1 min read . 03 Feb 2022

NBCUniversal names iSpot.tv as partner in new approach to measurement

3 min read . 13 Jan 2022

Discovery buys stake in TV Ad-targeting group OpenAP

2 min read . 10 Jan 2022

Ad-Lib.io offers marketers tools for use with YouTube, Google ad-buying system DV360 and the Google Ads advertising platform

Ad-tech company smartly.io to buy Google-focused firm for over $100 million

2 min read . 05 Jan 2022

Crypto.com will run its first super bowl ad amid marketing blitz

1 min read . 22 Dec 2021

Rokt raises $325 million as it preps for planned IPO

2 min read . 16 Dec 2021

Advertising market keeps growing much faster than expected, forecasters say

2 min read . 06 Dec 2021

Marketers bet NFTs can be more than just publicity stunts

4 min read . 07 Nov 2021

Apple Inc. dropped the Computer from its name in 2007 to reflect its moves into home devices and phones (Reuters)

Facebook’s name change to Meta reflects common corporate tactic

3 min read . 29 Oct 2021

Twitter sells mobile ad firm MoPub to AppLovin for $1.05 billion

1 min read . 07 Oct 2021

Spotify kicks off campaign to win more advertisers

3 min read . 27 Sep 2021