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Business News > Mint Authors > Nikhil Prasad Ojha

Nikhil Prasad Ojha

Mint Author

ARTICLES BY NIKHIL PRASAD OJHA

Karthik Ganesan and Nikhil Prasad Ojha, Partners – Consumer Products Practice, Bain and Company

Budget 2022: Private consumption expenditure and demand

4 min read . 01 Feb 2022

Consumer sentiment and spending over the next months will determine how soon India makes a full recovery. (Photo: Pradeep Gaur/Mint)

Pandemic’s impact on consumer spending is widespread, deep and long lasting

2 min read . 05 May 2020

Opinion | The corner office view in the time of a pandemic

2 min read . 22 Apr 2020

The last time the world was at a crossroads, things did not work out—objects in the rear view mirror are closer than they appear.

Globalization 4.0 has just begun, but we are vastly underprepared for it

3 min read . 22 Jan 2019

Digitally influenced purchases will become the norm; almost 40% of all purchases will be digitally influenced in the near future. iStock

The brave new world of wireless shopping

8 min read . 24 Dec 2018

Photo: Hindustan Times

Liberalization’s lasting impact: rules-based regime, disintermediation

5 min read . 19 Jul 2016

Photo: Abhijit Bhatlekar/Mint

Liberalization in India: Glasnost? Yes. Perestroika? Not much.

4 min read . 05 Jul 2016

Indians now choose from more than 800 channels in multiple genres.

More bread and newer circuses: Entertainment and liberalization

5 min read . 28 Jun 2016

Photo: Priyanka Parashar/Mint

Women in the workplace: Not yet a better balance

7 min read . 21 Jun 2016

The Mangalyaan mission used home-grown technologies to successfully send an operational spacecraft to Mars, on its very first attempt, on a budget of $74 million—less than what it costs to produce many Hollywood movies. Photo: ISRO/AFP

Leapfrogging the world with frugal innovation

4 min read . 14 Jun 2016

The Mangalyaan mission used home-grown technologies to successfully send an operational spacecraft to Mars, on its very first attempt, on a budget of $74 million—less than what it costs to produce many Hollywood movies. Photo: ISRO/AFP

Leapfrogging the world with frugal innovation

4 min read . 07 Jun 2016

In the early 1990s, Hindustan Unilever and Maruti Suzuki India together held around 40% of the MNC share. As India’s economic liberalization played out, the demographics of successful MNCs shifted. Photo: Pradeep Gaur/Mint

The steady rise of MNCs

6 min read . 20 May 2016

Ratan Tata (left) took over as chairman of the Tata group in 1991, succeeding the legendary J.R.D. Tata (centre) and proceeded to yank the group companies into the modern era. Photo: Hemant Pithwa/The India Today Group/Getty Images

Back to the future

4 min read . 19 Apr 2016

In just 25 years, the number of brands of apparel and accessories has increased 30-fold, television brands have doubled and automobile manufacturers have increased from just four in 1991 to more than 10 today. Photo: Priyanka Parashar/Mint

Liberalization | The freedom of choice

4 min read . 29 Mar 2016

The economic growth trajectory of India and China

4 min read . 22 Mar 2016

Photo: Priyanka Parashar/Mint

The other Partition and the stickiness of labels

5 min read . 15 Mar 2016

It is evident that the economic growth rates are transformed; not only was India’s growth in this quarter-century substantially higher than in the past, it was also less volatile than in the high-growth period of the 1980s, when it was hovering at an average of around 6%. Photo: PTI

25 years of reforms: Where we are now

4 min read . 02 Feb 2016

For a generation of business executives, Kodak is the poster child for industry giants that failed to see the digital future coming. Photo: Bloomberg

A strategy to thrive amid rising uncertainty

4 min read . 02 Oct 2015

You need to find love in B2B markets also

4 min read . 19 Dec 2014

Surveys show that there is a strong correlation between employee engagement and customer advocacy. Photo: Priyanka Parashar/Mint

To win the talent war, line manager, not HR, is the best weapon

4 min read . 17 Dec 2014