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Business News > Mint Authors > Partha Sinha

Partha Sinha

ARTICLES BY PARTHA SINHA

When follower counts can be bought, engagement simulated and amplification manufactured, the market begins to reward the appearance of influence over influence itself. (istockphoto)

Why marketers shouldn't rush to replicate HUL’s network of influencers

4 min read . 30 Apr 2026

Agentic AI systems observe, decide, optimize and iterate—continuously, often in near real time—without waiting to be asked. (istockphoto)

Why Agentic AI should make advertising agencies sit up

4 min read . 05 Mar 2026