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Business News > Mint Authors > Partho Dasgupta

Partho Dasgupta

ARTICLES BY PARTHO DASGUPTA

AI isn’t just a tech milestone; it is a paradigm shift. (AFP)

The great AI reboot: Educators, techies and leaders all need to adapt fast

4 min read . 20 Mar 2025

Advertisers and marketers are expected to allocate their budgets wisely, but with outdated statistics and missing datasets, it feels more like they’re aiming in the dark. (Reuters)

Data drought is thwarting advertisers and marketers in India

3 min read . 04 Nov 2024

Holidays and special programming during festivals lead to increased viewership on TV.

Why television has an edge over digital advertising platforms during festive season

4 min read . 18 Oct 2018

Be it their first car, a new refrigerator, painting and doing up homes, or going on a holiday, many prefer to wait for the festive season to indulge. Photo: Bloomberg

Riding on festive cheer

3 min read . 11 Oct 2017

Community watching is in our DNA, and this is across urban and rural India. We love laughing, crying and celebrating together. Photo: Ramesh Pathania/Mint

Why television matters

4 min read . 20 Aug 2016