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Business News > Mint Authors > Patrick Coffee

Patrick Coffee

ARTICLES BY PATRICK COFFEE

CMOs are thinking about how their brands can rank higher in search results on AI tools like OpenAI's ChatGPT. (File Photo: AP)

A billion-dollar question hangs over the new AI search marketing industry

5 min read . 18 Dec 2025

German pharma giant Boehringer Ingelheim wants more transparency from the auctions it uses to buy tens of millions of dollars’ worth of online ads, says Katherine Freeley, who oversees U.S. ad planning and investment. Photo: Reuters

Advertisers push Big Tech to adopt standards for transparency in ad sales

4 min read . 08 Oct 2025

Comcast, which owns NBCUniversal and Peacock, will release a tool that lets buyers on its Universal Ads platform create campaigns entirely with AI.

TV industry bets AI can peel ad dollars away from Big Tech

5 min read . 15 Sept 2025

A recent ‘Roomies’ episode revolved around a broken air conditioner.

Is your favorite social media sitcom actually a marketing campaign?

4 min read . 18 Aug 2025

A still from an Apple ad showing actor Bella Ramsey showcasing Apple Intelligence features.

Tech giants are revising AI product claims that faced scrutiny

4 min read . 31 Jul 2025

Meta CEO Mark Zuckerberg commented last month that brands would no longer need creative services—the domain of the big agencies—once Meta released its more mature AI advertising tools. (Photo: Reuters)

Tech giants’ new AI ad tools threaten big agencies

4 min read . 12 Jun 2025

Grubhub has used AI-fueled facial recognition technology to conduct market research for its promotional campaigns. Photo: Andrew Kelly/Reuters

Will AI empower the PR industry or create endless seas of spam?

4 min read . 21 May 2025

Marketers are growing more comfortable with letting generative artificial intelligence assume the voices of their brands. (Image: Pixabay)

Marketers are putting more content and quality control in the hands of AI

4 min read . 17 Apr 2025

Tesla walks a fine line on 'Made in America' claims as scrutiny grows over imported parts in its U.S.-assembled vehicles,

Tariffs create opening for ‘made in America’ ads—with carefully chosen words

4 min read . 09 Apr 2025

Sleep tech company Hatch went viral on TikTok after sharing a billboard in Brooklyn that poked fun at an Apple ad across the street. (Eugene Gologursky/ Hatch)

Mom, the brands are fighting again

6 min read . 19 Mar 2025

Meta CEO Mark Zuckerberg’s strategy has focused heavily on AI products. The company recently updated its AI tools for advertisers. (AFP)

AI will soon dominate ad buying, whether marketers like it or not

5 min read . 06 Mar 2025

Meta CEO Mark Zuckerberg said earlier this month that the company would replace fact-checkers with ‘Community Notes’ similar to those on X. (Photo by Drew ANGERER / AFP) (AFP)

Meta’s community notes won’t apply to paid ads. Marketers still have questions.

2 min read . 17 Jan 2025

PayPal headquarters in San Jose, Calif. PayPal has hired Mark Grether, former head of Uber’s advertising unit, to build its ad business. (Getty Images)

PayPal is planning an ad business using data on its millions of shoppers

3 min read . 28 May 2024

ESG efforts, which focus on environmental, social and corporate-governance initiatives, have become common among companies. (Image: Pixabay)

Marketers are still juggling ESG and scrutiny

2 min read . 10 Apr 2024

Martin Sorrell is currently running S4 Capital, an ad firm whose clients include some of the biggest names in business. (Bloomberg)

He was the ad industry’s hunter. Now, he’s the prey

6 min read . 22 Mar 2024

Big brands have yet to shuffle their org charts or hire for AI-specific leadership roles. (Image source: Pixabay)

An Anticipated Wave of AI Specialist Jobs Has Yet to Arrive

4 min read . 20 Dec 2023

Retailers Enlist AI in Fight Against Returns

Retailers Enlist AI in Fight Against Returns

4 min read . 19 Dec 2023

CBS anchor Gayle King decried a deepfake ad using her likeness to promote a weight loss product. PHOTO: DIA DIPASUPIL/GETTY IMAGES

Legislators Aim to Help Celebrities and Consumers Fight Deepfake Scam Ads

4 min read . 06 Nov 2023

Consumers Are Less Interested in Brands Taking Stances on Sociopolitical Issues, Survey Finds

Consumers Are Less Interested in Brands Taking Stances on Sociopolitical Issues, Survey Finds

4 min read . 10 Oct 2023

‘This Is a False Advertisement’: X Ads Are Being Challenged By Reader Context

‘This Is a False Advertisement’: X Ads Are Being Challenged By Reader Context

6 min read . 05 Oct 2023