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Business News > Mint Authors > Prasannata Patwa

Prasannata Patwa

ARTICLES BY PRASANNATA PATWA

$Filmmakers are now turning to AI to mount large-scale projects at a fraction of the prevailing costs (Gemini AI)$ Premium

Filmmakers turn to AI to cut costs and scale content production

6 min read . 01 Dec 2025

Zomato plates a lifestyle, climbs into India's top 25 brands

3 min read . 19 Nov 2025

Singer Anuv Jain — whose virtual lockdown concerts helped him form an emotional connect with listeners — now commands more than 3 million YouTube subscribers.

Why Bollywood hits no longer guarantee fame for new singers

4 min read . 17 Nov 2025

The goal is to indulge moviegoers in every possible way. (Mint)

Small-town multiplexes, too, go gourmet. Will this bold bet save or sink them?

6 min read . 01 Nov 2025

TVF has managed to amass more than 22 million cumulative followers and subscribers through its presence across YouTube, Instagram, and other digital platforms.

Streaming star TVF goes solo in cinema, aims to tap its massive online fan base

6 min read . 27 Oct 2025

Ali’s hits include Na Tum Jano Na Hum (2000) and Safarnama (2015), along with indie classics like O Sanam (1996) and Gori Teri Aankhen (2001). (Instagram)

Gaming major JetSynthesys hits the stage with Lucky Ali’s India tour

3 min read . 26 Oct 2025

Saiyaara's record-breaking ₹20 crore first-day ticket sales led to a boost in screen space, increasing from 2,225 in the first week to 3,800 in the second. (X)

Saiyaara and Param Sundari prove love still sells in Bollywood

7 min read . 25 Oct 2025

Diwali continues to be a big holiday weekend for filmmakers, movie studios, and exhibitors. But audiences appeared disinterested in going to a theatre to watch movies with other entertainment alternatives becoming popular. (Sikander Singh/Hindustan Times)

Bollywood dims this Diwali as streaming, microdramas, and gaming steal the show

2 min read . 21 Oct 2025

Hit soap opera makers are now turning to microdramas and other short video and audio formats due to the decline of TV. (iStockphoto)

From soap operas to microdramas: TV’s old guard bets on India’s short-video boom

3 min read . 14 Oct 2025

Aditya Dhar (left) and Lokesh Dhar (right) of Mumbai-based production house B62 Studios.

Why small-budget movies are Bollywood’s best hope in 2025

10 min read . 30 Apr 2025

Jyotika (in a sari) and Nitin Dhawan with a group of teenagers at an Orion workshop. Photo: Ramesh Pathania/Mint

Keep your job and follow your passion too

5 min read . 02 Sept 2021

Jewellery retailers are rolling out marketing campaigns amid a surge in gold prices (Photo: Priyanka Parashar/Mint)

Retailers pin hopes on festive demand to revive flagging sales

3 min read . 07 Sept 2019

A Bath and Body Works store will be opened in Lucknow’s Pheonix Market City Mall, which is currently under construction (Representational image: Bloomberg)

Major Brands to open Bath and Body Works stores in Lucknow and Pune

2 min read . 05 Sept 2019

CPIL advertising spent was up 8.86% in the fourth quarter of FY2019. (Bloomberg )

Colgate-Palmolive Q4 net sales up 6% to ₹1,146.6 crore

1 min read . 27 May 2019

New govt has its task cut out amid turbulence in economy

5 min read . 24 May 2019

Spencer’s will get to operate 36 Nature’s Basket stores in Mumbai, Pune and Bengaluru

Spencer’s to acquire Nature's Basket for ₹300 crore to increase footprint

2 min read . 17 May 2019

Tata Global Beverages closed 1% lower to ₹198.50 on BSE while Tata Chemicals lost 3% to ₹557 (Mint)

Tata Chemicals to transfer consumer business to Tata Global Beverages

2 min read . 16 May 2019

(Photo: Reuters)

Motorola eyes India as export hub on escalating US-China trade war

1 min read . 14 May 2019

ITC Group Monday announced elevation of its MD Sanjiv Puri as the Chairman. Photo: Pradeep Gaur/Mint

Sanjiv Puri steps into Deveshwar’s shoes at ITC

3 min read . 14 May 2019

Parle to phase out 50 paisa Kismi toffee and other candies soon

2 min read . 09 May 2019