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Business News > Mint Authors > Pratishtha Bagai

Pratishtha Bagai

Mint Author

I track Creator Economy and Cyber Security. I also monitor developments in the education and human resources sectors.

ARTICLES BY PRATISHTHA BAGAI

Brands conduct forensic checks on influencers' past content, engagement, and reputation before collaborations. (Image: Pixabay)

Before hiring an influencer, brands let loose digital sleuths

4 min read . 10:51 AM IST

Mint Explainer: Why Elon Musk’s Grok is the internet’s latest fad

2 min read . 17 Mar 2025

India's influencer count has grown to over 4 million, up from less than a million in 2020. (Mint)

A $1bn fund will boost the influencer economy. But some creators disagree

4 min read . 17 Mar 2025

The Supreme Court started live telecasts of court proceedings as part of the right to access justice under Article 21 of the Constitution.

Viral court clips spark judicial concern over misinformation

4 min read . 14 Mar 2025

Companies race to slap down surge of copycat websites

5 min read . 10 Mar 2025

Per LinkedIn’s ‘Jobs on the Rise’ report published in January, ‘influencer marketing experts’ ranked 10th among the top 25 fastest-growing job roles in India.

Can you learn to go viral? India’s top schools say yes.

4 min read . 06 Mar 2025

A health-focused corporate CSR initiative in Angul, Odisha. India’s social sector funding is largely driven by public contributions.

India’s social sector funding: A growing gap and a call to action

3 min read . 27 Feb 2025

Couples are hiring wedding social media managers to make their big day go viral.

How to make your wedding go viral

3 min read . 27 Feb 2025

An entire economy hinges on the idea that influence can be quantified in the form of likes, shares and saves

From Likes to Live: Digital influencers take baby steps into the real world

5 min read . 24 Feb 2025

Ranveer Allahbadia, a podcaster and founder of the YouTube channel Beer Biceps, faced severe backlash for his comments in comedian Samay Raina's India's Got Latent show. (HT)

BeerBiceps controversy casts gloom over India’s creator economy

3 min read . 19 Feb 2025

Nearly 12 million posts from more than 50,000 creators were spotted by influencer marketing intelligence platform Qoruz in the month through 12 February. (PTI)

Behind the photo: How influencers struggle to get the perfect frame at Mahakumbh

3 min read . 17 Feb 2025

Median pay—what a middle-ranked candidate would get—had stagnated or, in some cases, even dipped for the batch of 2024 versus the one that graduated in 2023. (Mint)

Hiring rebounds at top Indian business schools

4 min read . 13 Feb 2025

An online content creator becomes an influencer when they have amassed a following of at least 1,000 people. (AI-generated image)

The secret struggle behind India’s influencer explosion

4 min read . 11 Feb 2025

India’s influencer economy has grown threefold in the past five years to become a ₹55 billion industry.

Sponsored content, yes or no? Most influencers don't say

2 min read . 06 Feb 2025

Ajit Mohan, Snap's new chief business officer.

Snap promotes APAC head Ajit Mohan as CBO to grow ad business

1 min read . 05 Feb 2025

Cybersecurity experts say fraudsters are exploiting the fear and desperation of social media influencers to maintain their public image and popularity.

Fake deals, real danger: Why influencers are falling prey to fraudsters

4 min read . 05 Feb 2025

The government aims to set up 50,000 Atal Tinkering Labs in government schools over the next five years to up the curiosity levels among children.

Govt goes to school to upskill, focus on higher education

4 min read . 01 Feb 2025

The survey indicates that India's school education system caters to 248 million students in 1.47 million schools, supported by 9.8 million teachers.

Holistic education can improve future employability

2 min read . 31 Jan 2025

The survey emphasizes the need for swift implementation of the Labour Codes to promote a more harmonious work environment, particularly for women.

Labour codes to strengthen workers' rights: Economic Survey

2 min read . 31 Jan 2025

India's digital economy is set to surpass $1 trillion by 2025 and overcome challenges in the job market, according to the Economic Survey.

Economic Survey says digital economy to cross $1 trillion by 2025

1 min read . 31 Jan 2025