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Rajesh Srivastava

Mint Correspondent

ARTICLES BY RAJESH SRIVASTAVA

Primary processing like dairy milk, bakery and vegetable oils are afloat, albeit with 20-25% hit. Secondary processing sectors like chocolates, sauces, cheese etc. have seen much worse hit as consumers have pruned their consumption to conserve cash. Photo: Mint

Opinion | Food processing sector after lockdown

3 min read . 14 Apr 2020

When Disney decided to invest in China, its largest overseas investment till date at $5.5 billion, it pledged to make Shanghai Disney Resort ‘Authentically Disney, Distinctly Chinese’. Photo: Getty Images

Disney goes glocal in Shanghai

10 min read . 25 Oct 2016

Paper Boat: Riding on a wave of nostalgia

10 min read . 18 Oct 2016

Arunabh Kumar, founder and creative experiment officer of TVF.

How The Viral Fever took the digital jungle by storm

12 min read . 06 Sep 2016

In business and in other facets of life, the chances are that you may come up against a Donald Trump-like leader. Photo: Chet Strange/The New York Times

Understanding the Donald Trump phenomena

5 min read . 14 Jun 2016

Former Ranbaxy promoter Malvinder Singh with and Daiichi Sankyo’s Takashi Shoda. Photo: Mint

Six business lessons from the Daiichi–Ranbaxy deal fiasco

6 min read . 31 May 2016

Why Tesla has captured the world’s imagination

5 min read . 03 May 2016

Photo: Bloomberg

Why the iPhone SE may lose out in India

4 min read . 05 Apr 2016

Amazon’s founder and chief executive Jeff Bezos saw India’s huge potential and in 2014 promised to invest $2 billion to build the country’s market. Photo: AFP

Amazon’s push in India and Alphabet vs Apple

11 min read . 14 Mar 2016

Netflix has a well-oiled strategy for entering a new market. Photo: Bloomberg

Can Netflix win over India and other stories

11 min read . 02 Feb 2016

Photos: Hindustan Times; Hemant Mishra/Mint

7 business stories from 2015 and how they will play out in 2016

17 min read . 05 Jan 2016

At McDonald’s, a customer does things that should have been done by the fast-food chain’s employees like ordering and collecting the food, and depositing the waste in the bin. Photo: Bloomberg

Why you ought to convert customers into ‘employees’

4 min read . 29 Sep 2015

Amazon’s turnover is merely $96 billion compared with Walmart’s $486 billion, yet its market cap is $250 billion against its bigger rival’s $230 billion. Photo: Reuters

The changing face of competition that can knock you down

4 min read . 25 Aug 2015

Traditional retailers contemptuously refer to non-linear buyers as ‘fit lifters’ because they check out the fitting and size in a bricks-and-mortar store, but order online. Photo: Indranil Bhoumik/Mint

How traditional retailers can compete with e-commerce firms

4 min read . 28 Jul 2015

Zara has put the behavioural science principle of ‘loss aversion’ into play by using the ‘fast fashion’ strategy. Photo: Mint

How Zara, Sensodyne, others use behavioural science to unlock value

5 min read . 23 Jun 2015

Photo: Priyanka Parashar/Mint

Disrupt, destroy your business to make it stronger

3 min read . 02 Jun 2015

Photo: iStockphoto

What successful companies do to win customer loyalty

5 min read . 25 May 2015

The inner circle represents why the company exists—to enrich customer’s lives. The outermost circle represents what the company does. The middle circle is the bridge through which the company’s inside and outside goals are linked.

Chasing profit may be self-defeating

4 min read . 23 Apr 2015

New age companies, best represented by Google, do not believe in traditional paid advertising for building brands. Photo: AFP

Brand friend for life

3 min read . 17 Mar 2015

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