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Business News > Mint Authors > Rama Bijapurkar

Rama Bijapurkar

ARTICLES BY RAMA BIJAPURKAR

There is a need for a serious debate on what the consequences of the ‘secession of the successful’ will be and how to mitigate it. (PTI)

Rama Bijapurkar on Non-Returning Indians: Cause for celebration or concern?

4 min read . 24 Jul 2025

A significant proportion of the mainstream young Indian population dreams of peace, quietude and meaning in animals, nature and pastoral lives. (istockphoto)

Young India sees consumption as just another activity, not an identity marker

4 min read . 25 Mar 2025

This generation is tired and finding themselves stuck in a waiting room—from which to leave, they need to keep moving. (HT Photo)

The young of mainstream India are too embattled to dream big

5 min read . 24 Mar 2025

Young people’s aspirations are focused on self-improvement to equip themselves for whatever life throws at them. (HT)

Young India: Fuelled by agency but failed by structure

5 min read . 23 Mar 2025

Every socio-economic class of India is steeped in aspiration. (iStockphoto)

Book extract: What drives the aspiring Indian consumer

5 min read . 26 Feb 2024

In order to set business objectives, a realistic grasp of the market environment in which the business operates or will operate in the future, is necessary. (iStock)

That one person businesses forget about while planning growth

3 min read . 13 Feb 2023

Winners will be those who proactively market better. Losers will be those who wait for the consumer to emerge suo moto. (Photo: Reuters)

The DNA of Consumer India will remain unscathed after covid-19

2 min read . 11 May 2020

The current narrative around WFH does not accommodate diverse income groups and women workers.

Wider cost-benefit analysis will determine if WFH is a success

2 min read . 03 May 2020

The so-called middle class, which is actually India’s richest 20% of households, accounts for 36% of consumption expenditure. (Photo: Hindustan Times)

Only half of India’s household consumption will come through post covid

5 min read . 20 Apr 2020

Millennials are 30% of the population and have fuelled India’s consumption growth more than any other generation (Photo: Ramesh Pathania/Mint)

Why India needs its own definition of what it means to be a ‘millennial’

5 min read . 31 Dec 2019

Photo: Ramesh Pathania/Mint

Opinion | Diary of an airport anthropologist

4 min read . 15 Mar 2019

If the finance minister can convince India that the good days are really here—and if the RBI plays ball—we could be ready to roll. Photo: Bloomberg

The consumer is ready; are companies?

2 min read . 12 Mar 2015

Sikka has to quickly provide clarity to all stakeholders on whether he wants to undertake this transformation journey, and when and what this transformation should achieve. Photo: Aniruddha Chowdhury/Mint

For Infosys’s Vishal Sikka, perform while you transform is an even bigger challenge

5 min read . 17 Jun 2014

The Top 20 (percent by income) of Indian households account for 40-50% of total household consumption. Photo: Ramesh Pathania/Mint

The future of Indian consumer markets

11 min read . 25 Dec 2013

Sarinomics

8 min read . 02 Jun 2007