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Business News > Mint Authors > Rama Bijapurkar

Rama Bijapurkar

Mint Author

ARTICLES BY RAMA BIJAPURKAR

Every socio-economic class of India is steeped in aspiration. (iStockphoto)

Book extract: What drives the aspiring Indian consumer

5 min read . 26 Feb 2024

In order to set business objectives, a realistic grasp of the market environment in which the business operates or will operate in the future, is necessary. (iStock)

That one person businesses forget about while planning growth

3 min read . 13 Feb 2023

Winners will be those who proactively market better. Losers will be those who wait for the consumer to emerge suo moto. (Photo: Reuters)

The DNA of Consumer India will remain unscathed after covid-19

2 min read . 11 May 2020

The current narrative around WFH does not accommodate diverse income groups and women workers.

Wider cost-benefit analysis will determine if WFH is a success

2 min read . 03 May 2020

The so-called middle class, which is actually India’s richest 20% of households, accounts for 36% of consumption expenditure. (Photo: Hindustan Times)

Only half of India’s household consumption will come through post covid

5 min read . 20 Apr 2020

Millennials are 30% of the population and have fuelled India’s consumption growth more than any other generation (Photo: Ramesh Pathania/Mint)

Why India needs its own definition of what it means to be a ‘millennial’

5 min read . 31 Dec 2019

Photo: Ramesh Pathania/Mint

Opinion | Diary of an airport anthropologist

4 min read . 15 Mar 2019

If the finance minister can convince India that the good days are really here—and if the RBI plays ball—we could be ready to roll. Photo: Bloomberg

The consumer is ready; are companies?

2 min read . 12 Mar 2015

Sikka has to quickly provide clarity to all stakeholders on whether he wants to undertake this transformation journey, and when and what this transformation should achieve. Photo: Aniruddha Chowdhury/Mint

For Infosys’s Vishal Sikka, perform while you transform is an even bigger challenge

5 min read . 17 Jun 2014

The Top 20 (percent by income) of Indian households account for 40-50% of total household consumption. Photo: Ramesh Pathania/Mint

The future of Indian consumer markets

11 min read . 25 Dec 2013

Sarinomics

8 min read . 02 Jun 2007