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Business News > Mint Authors > Rita Mcgrath

Rita Mcgrath

Mint Author

ARTICLES BY RITA MCGRATH

While uniqueness can provide a competitive advantage for a startup, it’s not a pre-requisite for success.

The business idea is the easiest part of starting up

4 min read . 27 Nov 2023

Business models that are based on ongoing relationships of some kind tend to be more profitable than those that are purely transactional.

It pays to run a check on one’s business model for flaws

4 min read . 25 Oct 2023

Former Meta associates have also taken issue with the platform’s societal effects, often bemoaning the addictive nature of what Facebook created, blaming it for “ripping society apart.” (AP)

Meta’s crisis stems from not telling us the whole truth

4 min read . 24 Nov 2022

Digital adoption continues to be propelled by rural India, where the number of internet users surged to 299 million last year, a y-o-y growth of 13%.

How companies should decide their digital strategy

4 min read . 27 Sep 2022

Assumptions could lose validity without serving advance notice

4 min read . 29 Mar 2022

Technology has presented leaders with a huge inflexion point: i.e., something beyond the boundaries of an organization that exerts 10X change on a business (stuff gets 10 times cheaper, faster, more valuable, etc). (istockphoto)

Businesses should look carefully before they leap the digital way

4 min read . 08 Dec 2021

The future can’t be wished away but there are ways to deal with it

4 min read . 07 Sep 2021

Almost 36% of registered companies (about 700,000) in India have gone defunct or closed down, as per the ministry of corporate affairs ( Photo: Mint)

It’s not the pandemic, it may be you who is killing your business

4 min read . 15 Aug 2021

Photo: Hindustan Times

The non-consumption barrier to our vaccination drive

4 min read . 17 Jun 2021

Slip into lean mode to raise the odds of startup success

4 min read . 25 May 2021

Opinion | Business consultants face an inflection point of their own

4 min read . 06 May 2020