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Business News > Mint Authors > Santosh Desai

Santosh Desai

Mint Author

ARTICLES BY SANTOSH DESAI

Illustration: Jayachandran

The national language of desire

7 min read . 15 Aug 2022

When the consumer goes on an emotional roller-coaster ride

6 min read . 30 Dec 2021

The fashion industry will absorb newer influences as concerns about environment and sustainability become pressing. AFP

Virus alters consumption

4 min read . 11 Sep 2020

A transformative change in the arena of education and work is on. (HT)

The pivot towards newer careers has begun

3 min read . 04 Sep 2020

The market for uniqueness is likely to grow in importance. (HT)

How the coronavirus is changing consumption patterns

4 min read . 28 Aug 2020

Opinion | The pandemic could even alter our mental model of the future

3 min read . 16 Jul 2020

Photo: Kumar/Mint

Opinion | Why Indian millennials are a generation unto themselves

4 min read . 01 Jan 2020

Byte-hungry: Indian news channels were criticized for the way they covered the 26/11 terror attacks. Indranil Mukherjee / AFP

This is no news

3 min read . 13 May 2010

Santosh Desai, CEO, Future Brands

On the spot | Great ads not on the list

2 min read . 18 May 2009

On the spot | Limited options

2 min read . 17 May 2009

A month of satisfying work

2 min read . 23 Nov 2008

Live act: Mehta attempts to find out how news channels impact our thoughts and actions.

What goes on behind breaking news

4 min read . 02 Aug 2008

Expert speak | Drawing new value from old formulae

1 min read . 24 Mar 2008

Where’s the Sausage?

Branding nirvana, the easy way

3 min read . 12 Jan 2008

The judges on Sony TV’s Jhalak Dikhhla Jaa

Their turn to talk

6 min read . 23 Nov 2007