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Business News > Mint Authors > Shephali Bhatt

Shephali Bhatt

Mint Author

"Shephali Bhatt writes human interest stories on the creator economy, internet culture, mental health, media and entertainment. Someone once told her, 'you always do a great job of a story you really care about'. So, she cares. When not writing, she draws venn diagrams of all her life's situations. "

ARTICLES BY SHEPHALI BHATT

Digital content is endless, tipping us into meaningless scrolling, addictive behaviours online and eventually, content-consumption burnout. A growing tribe of users is now stepping in as curators of this unwieldy world. (Illustration by Kokila B. )

Enter, tastefluencer: The rise of a curator economy

18 min read . 17 Feb 2023

Smartphone users get an average of 50 notifications a day, many of them unnecessary and irrelevant. (Picture courtesy: Dall.E 2)

The season of 'seenzoned' and too many notifications

5 min read . 28 Jan 2023

A whole new generation can be influenced into not watching a movie due to manipulated ratings. Illustration: Ashish Asthana/Mint

Can IMDb fix the fault in its stars?

10 min read . 19 Dec 2022

Stickers have emerged as an essential marketing tool for advertisers eager to be a part of our daily conversations.

Why every brand is saying it with stickers

4 min read . 15 Nov 2022

It will be interesting to see how many of the 423,000 verified Twitter users will see value in paying for the blue tick.

So, what’s the big deal about the blue tick anyway?

3 min read . 02 Nov 2022

Devika Seth Bulchandani, global chief executive at Ogilvy

Bulchandani’s success mantra at Ogilvy: Better, faster, laughter

4 min read . 20 Oct 2022

Exciting times loom ahead as far as workplaces are concerned. There is uncertainty, and there are challenges, too. Photo: SolStock

Why it's time to retire the LinkedIn hot take

4 min read . 14 Sep 2022

Over the past few months, content creators have been pushing for—and getting—a meatier role in movie marketing campaigns—and on their own terms. (Picture courtesy: Screengrabs from Niharika NM's Instagram account.)

Content creators turn movie marketing stars

4 min read . 22 Aug 2022

The show is not an original, but an adaptation of a Bengali serial from 2019 which inspired four other language adaptations before it got remade in Hindi.

Inside the incredible fanverse of Hindi TV serial Anupama

9 min read . 28 Jul 2022

One of the memes of Sri Lankan protesters inside former president Gotabaya Rajapaksa’s residence that has gone viral.

Sri Lankan protesters say it with memes

2 min read . 15 Jul 2022

Vauld chief executive officer Darshan Bathija.

Vauld crisis turns up heat on finfluencers pitching crypto

5 min read . 06 Jul 2022

The front covers of various Korean books, both written in English, and in translation, that have shot to fame in the recent past

How Korean books show an unvarnished side of the Hallyu wave

5 min read . 26 May 2022

Covid changed the way people perceive and consume the internet more permanently (iStockphoto)

Why the internet makes it difficult to get over trauma

4 min read . 10 May 2022

A lot of social media users treat algorithms as a discovery tool. They click on a random ad just to be able to discover more brands in a category. (Unsplash)

Gaming the algorithm, just the way you want it

4 min read . 09 May 2022

A scene from The Dropout (imdb.com)

So, what’s fuelling the anti-hustle movement?

4 min read . 18 Apr 2022

Influencer economy reports often inflate the earning of creators.

Everyone wants to be an influencer but it’s not all easy money

6 min read . 18 Mar 2022

Shane Warne's last tweet to the world is a devastating reminder of the fragility of life (REUTERS)

Shane Warne's last tweet and our online legacy

5 min read . 08 Mar 2022

Members of Korean band BTS perform on ABC’s ‘Good Morning America’ show in Central Park in New York City, US, in 2019. (Photo: Reuters)

K-pop turned its fans into an industry

9 min read . 04 Feb 2022

A lot of music labels are asking artists to give them a window of 15 seconds in a song, preferably with a hook step, that instantly connects with the audience on Reels. (iStock)

Music in the age of algorithm

14 min read . 29 Jan 2022

Memes, whether funny or ironical, are Gen Z's means of showing their dissatisfaction with everything from social mores to political leadership. (Unsplash)

In LoL memes, Gen Z has found a language of dissent

5 min read . 11 Jan 2022