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Business News > Mint Authors > Shubhranshu Singh

Shubhranshu Singh

ARTICLES BY SHUBHRANSHU SINGH

In India, convenience comes bundled with a loss of privilege. (AFP)

The IndiGo lesson: The corporation has started turning into the state

3 min read . 11 Dec 2025

Le Carré’s genius lay not in espionage as spectacle, but in human observation. (Getty)

What marketers can learn from the espionage novels of John le Carré

4 min read . 23 Oct 2025

Real brands, by contrast, write their own lyrics. They don’t lip-sync; they sing in their own voices, even if the first notes crack. (Pixabay)

Karaoke marketing: When brands lip-sync instead of singing their own songs

3 min read . 31 Aug 2025

Today, public voice of business management has gone mute. (Pixabay)

Management: Silence is a ticket to public irrelevance

4 min read . 21 Aug 2025

In a world flooded with synthetic content, algorithmic filters, and AI-generated headlines, the question is no longer whether your story will be told, but whether it will be surfaced, summarized, supercharged or silenced by machines.

RenAIssance of PR: CEOs must lead the narrative or be silenced by AI

3 min read . 03 Aug 2025

Woman using mobile smartphone with credit card payments online shopping and icon customer network connection on virtual screen, digital marketing, online banking and business technology.

The “—er” positioning and a broken media ecosystem: Challenge and opportunity

4 min read . 14 Apr 2025

It is impossible for good information living behind paywalls to compete with biased opinion that is super-abundant and free.

Brands as sources of authenticity

5 min read . 10 Feb 2025

The clock is going “TikTok” for China

3 min read . 03 Jul 2020