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Business News > Mint Authors > Soumya Gupta

Soumya Gupta

Editor - Consumer Economy

Soumya leads Mint's Consumer Economy team, and is based in Mumbai. She has been a reporter for nearly 12 years, covering FMCG, retail, e-commerce, and later media and entertainment companies in India. She has worked across leading newsrooms, starting with an internship at Bloomberg, with stints at Fortune India and the Economic Times. She also conceptualised, launched, and ran a newsletter on the business of media and entertainment named “The Impression” for independent media startup The Signal. This is her second stint at Mint; she previously worked as a daily reporter in the corporate bureau in Mumbai. She rejoined Mint in 2024 as a member of the Long Story team.

Soumya’s biggest stories include in-depth investigations in Patanjali Ayurved, Kishore Biyani’s Future Group, the rise of e-commerce and India’s booming direct-to-consumer ecosystem, and the rapid growth of social media and streaming platforms in the country. She specialises in the intersection of legacy companies and the so-called ‘new age’ firms disrupting India’s consumer economy. Her strength lies in reporting from the ground and combining contrasting points of view to produce nuanced, detailed reports.

Soumya graduated with a B.A. in Political Science from Dartmouth College in 2014.

ARTICLES BY SOUMYA GUPTA

Why cricket, indulgence, and low-priced packs drive Cadbury’s marketing mantra

4 min read . 06 Apr 2026

VIP, Safari fight indie brands in India’s luggage lust. Who will win?

12 min read . 02 Apr 2026

Can Omnicom-IPG keep the agency model alive in India?

10 min read . 24 Mar 2026

Explainer: Why is IPL suffering from a 'monetization gap'?

4 min read . 24 Mar 2026

'Growth tailwinds will help brands like Blenders Pride'

3 min read . 22 Mar 2026

Flipkart Group CFO Sriram Venkataraman resigns ahead of IPO

2 min read . 20 Mar 2026

US-Israel war with Iran sends oil soaring, raises alarms for India Inc

7 min read . 10 Mar 2026

Bold Care: Why celebs beat pricey performance ads

4 min read . 08 Mar 2026

Indian expats worried as West Asian conflict shatters Gulf’s safe haven image

6 min read . 04 Mar 2026

As cricket attempts to go global, Omnicom FUSE bets on cricket-music blend

3 min read . 02 Mar 2026

Amazon cuts seller fees, again

3 min read . 02 Mar 2026

Crocs bets on India as top-6 global market, targets Gen-Z

4 min read . 26 Feb 2026

Spotted: Shoes try on Kriti Sanon

2 min read . 23 Feb 2026

Storytelling is our cornerstone: Tourism Australia’s Nishant Kashikar

4 min read . 22 Feb 2026

As Indian advertising outperforms global markets, WPP India focuses on AI

5 min read . 22 Feb 2026

‘Wouldn’t want to be Thailand,’ says Goa tourism minister

4 min read . 10 Feb 2026

Bhupathi courts cricket—a second innings with ‘legends league’

5 min read . 09 Feb 2026

Why Hyundai hitched its wagon to the ICC as cricket aims to go global

4 min read . 09 Feb 2026

Spotted: Cash grab gone wrong

1 min read . 09 Feb 2026

Budget outlines plan to promote spiritual tourism but fund outlay is unchanged

4 min read . 01 Feb 2026
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