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Business News > Mint Authors > Sowmya Ramasubramanian

Sowmya Ramasubramanian

Senior Correspondent

Sowmya is a Senior Correspondent at Mint. An alumnus of Asian College of Journalism, Sowmya is deeply interested in covering sectors at the intersection of consumer and technology as well as healthcare and the venture capital ecosystem. Previously, Sowmya worked for the editorial team at YourStory. Her earlier stints include longform journalism at The Morning Context and technology reporting at The Hindu in Chennai.

ARTICLES BY SOWMYA RAMASUBRAMANIAN

India’s fitness market is set to more than double from an estimated ₹16,200 crore ($1.9 billion) in 2024 to ₹37,700 crore ($4.5 billion) by 2030 (Pixabay)

Health tech startups deploy AI to overcome India’s preventive care apathy

4 min read . 13 Jan 2026

Quick commerce firms to rethink 10-minute delivery after govt intervention, gig workers' strike: Report (Bloomberg)

Quick commerce firms to rethink 10-minute delivery after govt's action: Report

3 min read . 13 Jan 2026

A growing demand for shapewear such as control panties, shaping tanks and waist trainers is also translating into increased funding activity. (AI-generated illustration)

Shapewear finds its fit as India’s fashion brands chase steady support

5 min read . 13 Jan 2026

The move prompted Flipkart, Amazon India, and now Myntra, to change course and waive off commissions on low-ticket items and retain charges for shipping, marketing, and other features such as account management. (Bloomberg)

Mint Explainer: Why are e-commerce firms letting go of commissions

3 min read . 12 Jan 2026

Beauty retail, Nykaa’s biggest business by revenue, saw its gross merchandise value (GMV) grow 28% year-on-year to ₹3,551 crore in the September quarter (Bloomberg)

Beauty wars intensify: Nykaa pilots Glam Pass to retain shoppers

3 min read . 06 Jan 2026

Quick commerce firms anticipate a spike in demand for an assortment of goods.

Quick commerce has exploded. But 2026 is likely to be even more challenging

4 min read . 02 Jan 2026

Zomato set peak-hour rates at around ₹120 to ₹150 per order during the early evening to midnight on New Year’s Eve. (PTI)

Gig workers’ New Year’s Eve strike fizzles as Swiggy, Zomato roll out incentives

6 min read . 01 Jan 2026

From design motifs inspired by traditional art to campaigns rooted in everyday Indian experiences, homegrown labels are tapping into the growing consumer appetite for authenticity and cultural relevance.

At home with identity: Why homegrown labels are dropping the Western act

4 min read . 30 Dec 2025

ElasticRun is expanding its network of dark stores, aiming to offer two-to-four-hour deliveries in tier-2 and tier-3 towns, (Image: Pixabay)

Prosus-backed ElasticRun's quick commerce wing is bringing speed to small towns

3 min read . 26 Dec 2025

Branding could become a key revenue lever for Swiggy Instamart as quick commerce moves beyond pure delivery economics.

Mint Explainer: Swiggy Instamart now has its retail store. Why?

4 min read . 23 Dec 2025

Over the years, Haldiram's has built a sizeable distribution network within India and in key overseas markets with a large Indian diaspora.

L Catterton bets on Haldiram’s as India snacks market heats up

2 min read . 18 Dec 2025

On Tuesday, India’s food safety regulator directed all states and Union Territories to launch an enforcement drive against adulterated milk and milk products. (Pixabay)

Adulteration fears may spur premium dairy boom in urban markets

6 min read . 18 Dec 2025

Amazon India’s advertising and allied services revenue grew 25% in FY25. (Bloomberg)

Amazon India turns up the heat: Ads boom, quick commerce in focus

5 min read . 10 Dec 2025

Much of the boneless meat demand is driven by psychology as much as cooking behaviour.

Down to the bone: Youngsters want clean, portioned and recipe-ready meats

6 min read . 07 Dec 2025

Vidit Aatrey, Meesho’s co-founder and CEO. (Reuters)

The hidden force behind Meesho? How Valmo is revving up the IPO

10 min read . 04 Dec 2025

Flipkart Group-owned fashion e-tailer Myntra now receives nearly 10% of its platform revenue from content commerce. (Mint)

Why India’s e-commerce giants are betting big on content commerce

5 min read . 02 Dec 2025

McDonald’s operator Westlife Foodworld also pointed to Bengaluru—its second-largest market in the South—as a drag on growth. (AP)

Why Bengaluru is becoming a tough market for QSR chains

4 min read . 26 Nov 2025

This shift is turning ad production from a resource-heavy human process into a cost-efficient technological utility.

AI ads explode in India—and fuel fear of brand dilution

4 min read . 26 Nov 2025

With India now seeing the arrival of Mounjaro and Wegovy, and cheaper generics expected once semaglutide goes off patent, top labs are curating specialized programmes to track cardiac, liver, pancreatic and metabolic markers for patients starting these treatments. (Reuters)

Labs want a dose of India's weight-loss drug boom

5 min read . 22 Nov 2025

Swiggy, Zomato, Blinkit, others to contribute up to 2% of annual turnover as India unveils new labour codes. (HT_PRINT)

Labour codes to cost Swiggy, Zomato, peer platforms 2% of revenue

4 min read . 21 Nov 2025