Active Stocks

Fri Dec 05 2025 15:59:59

Eternal share price
292.40 -1.15%

Infosys share price
1,615.95 1.14%

Tata Steel share price
167.10 0.21%

Tata Motors Passenger Vhcls share price
353.50 -0.83%

ITC share price
404.80 0.43%

Business News > Mint Authors > Sujata Assomull

Sujata Assomull

Fashion Journalist

Sujata Assomull is a fashion journalist, editor, and commentator with over 25 years' experience specialising in the intersection of global trends and local identity. Co-author of 100 Iconic Bollywood Costumes, she has held senior roles at leading publications and is a sought-after moderator in fashion, culture, and luxury markets.

ARTICLES BY SUJATA ASSOMULL

There's more to sustainability than just buying less or repeating outfits. (iStockphoto)

Can a dictionary make sustainability simpler?

4 min read . 29 Nov 2025

While the UK may not have declared Diwali a school holiday as some states in the US have, London is a fashion capital that’s looking at Diwali in a new light. (AP)

Is the British Museum’s Pink Ball really a sign of London embracing Diwali?

3 min read . 18 Oct 2025

'Today’s weddings are less about uniformity and more about celebrating each person’s expression of self. And that includes the women who’ve shaped the bride—who’ve seen fashion and life evolve side by side,' says designer Tarun Tahiliani (Courtesy Tarun Tahiliani/Instagram)

Is Indian couture only for the young bride?

3 min read . 07 Sept 2025

Isha Ambani in a Roberto Cavalli, made using the traditional bandhani technique from Gujarat. (Courtesy Instagram)

Celebration of traditional craft does not need a viral moment

4 min read . 27 Jul 2025

A weaver at work (iStockphoto)

Next vacation plan? A textile trail to explore historical weaves

5 min read . 20 Jun 2025

Why global luxury houses are looking beyond Bollywood for brand ambassadors

5 min read . 23 May 2025

Actor Janhvi Kapoor was the showstopper for Rahul Mishra show during the Lakme Fashion Week X FDCI, in Mumbai, on 29 March (PTI)

Clickbait takedowns are ruining fashion criticism in India

4 min read . 20 Apr 2025

Why this is the season to stop shopping

4 min read . 21 Mar 2025

Why it’s time to retire the term ‘anti-ageing’

4 min read . 22 Feb 2025

Actor Cate Blanchett rewore one of her Louis Vuitton gowns for the 2025 Golden Globes (AFP)

Why it’s time put personal style first

4 min read . 12 Jan 2025

Hermes window display conceptualised by Aradhana Seth, at Mumbai's Jio World Plaza store (Joshua Navalkar)

Do fashion collaborations give both brands an edge?

5 min read . 28 Dec 2024

By Tarun Tahiliani

The biggest fashion trend of 2024: Designers broadcasting house codes

8 min read . 21 Dec 2024

Shoppers at the DLF Emporio mall (Pradeep Gaur)

The key to unlocking India's luxury market

4 min read . 23 Nov 2024

File photo of Rohit Bal with models during the grand finale of the Lakme Fashion Week in Mumbai on 6 March 2012. (AFP)

Rohit Bal (1961-2024): A pioneer of Indian fashion

3 min read . 02 Nov 2024

Actor Kareena Kapoor Khan wearing a pair of Hanut Singh earrings (Courtesy Hanut Singh/Instagram)

Indian jewellery shines on the global stage

3 min read . 19 Oct 2024

From Rahul Mishra x Tod's

The truth behind the global love for desi design

4 min read . 27 Sept 2024

Actor and Chanel house ambassador Lily-Rose Depp wearing the Première Sound (Courtesy Chanel)

The new cool accessories blend technology and fashion

4 min read . 30 Aug 2024

Kareena Kapoor Khan in a Re-Ceremonial outfit, styled by Divyak D’Souza

Why fashion needs a palette cleanser

4 min read . 27 Jul 2024

After looking at the pieces you discard, look at the ones you have kept, especially those that have stayed in your wardrobe for long, and observe what they have in common. (iStockphoto)

A must-do seasonal trend: closet cleanse

5 min read . 15 Jun 2024

Sonam Kapoor in an Anamika Khanna sari at the 2014 Cannes Film Festival. (Getty Images )

Does the red carpet even matter anymore?

5 min read . 18 May 2024