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Business News > Mint Authors > Suzanne Vranica

Suzanne Vranica

ARTICLES BY SUZANNE VRANICA

Mark Zuckerberg, chief executive of Meta Platforms. REUTERS/Carlos Barria/File Photo (REUTERS)

Meta expected to unseat Google as world’s largest digital-ad player

2 min read . 13 Apr 2026

Molly J. Curley recently discovered wrinkles she diagnosed as ‘tech neck.’ Molly J. Curley/WSJ

Is doomscrolling giving you wrinkles? You may have ‘tech neck.’

4 min read . 27 Mar 2026

The USA House ahead of the World Economic Forum (WEF) annual meeting in Davos, Switzerland. The annual Davos gathering of political leaders, top executives and celebrities runs from Jan. 19-23. (Photo: Bloomberg)

Trump’s realpolitik takes over Davos

6 min read . 19 Jan 2026

One of Elon Musk’s old enemies joins the race to run GM

6 min read . 22 Dec 2025

Kimmel had planned to address Carr’s comments on his show Wednesday night, according to people familiar with the matter. (REUTERS)

Inside Disney’s abrupt decision to suspend Jimmy Kimmel’s show

5 min read . 19 Sept 2025

Netflix eyes $1 trillion valuation, aims to double revenue and grow ads, subs by 2030. (Image: Pixabay)

Netflix aims to join the $1 trillion club

3 min read . 15 Apr 2025

OpenAI CEO Sam Altman. (Photo: AFP)

OpenAI Set to make Super Bowl ad debut

2 min read . 06 Feb 2025

Monika Bickert, Meta’s VP of content policy, discussed recent changes on a call with advertisers. (Bloomberg)

Meta’s free-speech shift made it clear to advertisers: ‘Brand safety’ is out

6 min read . 26 Jan 2025

TikTok last said that it has 170 million U.S. users and that its creators would lose almost $300 million in earnings a month if the ban goes through. (File Photo: Reuters)

A TikTok ban looms. Creators say they’ll believe it when they see it.

5 min read . 02 Jan 2025

That advertising no-go zone seems to keep widening. (Emil Lendof/WSJ, iStock)

Advertisers keep avoiding news sites and publishers have had enough of it

5 min read . 01 Jan 2025

Google remains in an enviable position: far ahead of the pack in the search market, with plenty of resources to counter moves by its rivals. Still, advertisers are eager for more competition. (File Photo: Reuters)

Google’s grip on search slips as TikTok and AI startup mount challenge

5 min read . 06 Oct 2024

Angela Zepeda, X’s new global head of marketing. (EPA/Shutterstock)

Elon Musk’s new hire has an impossible job

5 min read . 15 Sept 2024

Linda Yaccarino, chief executive officer of X Corp. Photographer: Benjamin Girette/Bloomberg (Bloomberg)

X CEO Linda Yaccarino faces the pitfalls of sharing power with Elon Musk

5 min read . 31 Jul 2024

The $600 billion digital ad business is hanging on a few words from Google

4 min read . 28 Jul 2024

Netflix’s reduced ad rates are closer to what Prime Video is looking to charges. (AP Photo/Mike Liedtke) (AP)

Amazon has upended the streaming ad market, and Netflix is paying the price

3 min read . 14 Jun 2024

(Emil Lendof/WSJ, IStock)

Streaming was supposed to rescue the ailing TV ad business. It hasn’t.

7 min read . 12 May 2024

A static ad on Roblox, which plans to launch video ads later this year. ROBLOX

Roblox users battle tornadoes and raise pets. Will they watch ads, too?

4 min read . 10 Apr 2024

Martin Sorrell is currently running S4 Capital, an ad firm whose clients include some of the biggest names in business. (Bloomberg)

He was the ad industry’s hunter. Now, he’s the prey

6 min read . 22 Mar 2024

Companies are embracing advertising for a variety of reasons.

Advertising Is Dead. Long Live Advertising.

5 min read . 28 Nov 2023

Twitter Safety Executives Exit as Concerns About Policing Content Grow (AFP)

Twitter Safety Executives Exit as Concerns About Policing Content Grow

5 min read . 03 Jun 2023