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Business News > Mint Authors > Tjaco Walvis

Tjaco Walvis

ARTICLES BY TJACO WALVIS

Profits-first is one of the great misunderstandings in capitalism. Photo: Mint

Business as karma yoga

4 min read . 18 Mar 2015

Damaged houses in a village in Syria. Digesting the seemingly unending numbers of atrocities, particularly while reading international news, optimism can turn to depression. Photo: Reuters

Breaking news: It’s the best of times

3 min read . 04 Mar 2015

Not everything that Apple does that is valuable to customers is done after checking the numbers, says CEO Tim Cook. Photo: Bloomberg

Putting value creation first

4 min read . 17 Feb 2015

Alexander the Great captured around 180,000 talents of gold from the conquered Persian palaces alone, which would be worth somewhere around $200 billion today. Photo: Mint

A hunger for profits

3 min read . 03 Feb 2015

IKEA has almost everything you can think of to build the interiors of your own home yourself, and quite affordably. Photo: Bloomberg

Do-it-yourself society

4 min read . 21 Jan 2015

Coffee shop on Bleicherweg 10 in Zurich, Switzerland. Photo: Mint

What makes Switzerland Swiss

3 min read . 07 Jan 2015

Classical advertising is dead. Long live advertising. But in a new form: as a driver of value creation, aligning all stakeholders. Photo: Pradeep Gaur/Mint

Advertising is dead, now that CEOs need it most

5 min read . 24 Dec 2014

Interbrandpublished its annual list of the world’s most valuable brands. Apple ($118.8 billion), Google ($107.4 billion) and Coca-Cola ($81.6 billlion) topped the list. Photo: Mint

Neuroscience and ad spending

4 min read . 11 Dec 2014

Companies are under threat of being bought, broken-up, sold and the management fired if they do not perform.

The ideological war raging in global capitalism

4 min read . 26 Nov 2014

All marketing is mass marketing

4 min read . 12 Nov 2014

Jet or IndiGo or any other airline could never reach market dominance without a high penetration among the approximately 80% infrequent fliers who buy half of all seats on domestic planes. Photo: Abhijit Bhatlekar/Mint

Marketing rules to dominate the world

4 min read . 29 Oct 2014

Photo: Pradeep Gaur/Mint

The debilitating power of money

5 min read . 14 Oct 2014

The extractive mentality means fewer innovative jobs are created and young talent is not rewarded for constructive creativity, but for more ‘jugaad’. Photo: Mint

India’s lose-lose addiction

5 min read . 01 Oct 2014

Most companies never ask how they could make the world better, and so they simply don’t make the world better.

The Performance Paradox

4 min read . 16 Sept 2014

File picture of advertising hoardings in Bangalore. To distinguish between these two concepts of time, and to master the art of combining and balancing them is an often neglected key to success for any business. Photo: Hemant Mishra/Mint

The concepts of time brands must master

4 min read . 03 Sept 2014

Prime Minister Narendra Modi. Photo: PTI

Brand positioning lessons from Narendra Modi

5 min read . 20 Aug 2014

In the 17th century, Galileo challenged the Pope at the risk of death by publishing evidence that the earth revolved around the sun, not the other way around. And in reality, it is perhaps the West’s most dangerous idea—because it stops at nothing. Portrait of Galileo by Giusto Sustermans via Wikimedia Commons

The West’s most dangerous idea

5 min read . 06 Aug 2014

Tightrope between soul and market

4 min read . 23 Jul 2014

Photo: Paul Hanna/Reuters

Dutch football’s management lessons

5 min read . 09 Jul 2014

Fans always idolize their idols, of course. But what was extraordinary in his case was that the performer and the man seemed one and the same.

Remembering Michael Jackson

5 min read . 24 Jun 2014