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Business News > Mint Authors > Vaeshnavi Kasthuril

Vaeshnavi Kasthuril

Correspondent

Vaeshnavi reports on the business of consumption from Bengaluru, tracking how India shops, eats, and clicks. As a correspondent with Mint’s consumer economy team, she covers sectors ranging from retail and food and beverage to the rapid rise of quick commerce. She is a 2025 graduate of the Asian College of Journalism’s Bloomberg Business and Finance programme. She joined the Mint newsroom in May 2025 and this is her first stint in journalism. She holds a bachelor's degree in accounting and finance from the University of Madras. Vaeshnavi loves storytelling and breaking down complex jargon and numbers to bring out insightful yet simple-to-understand narratives. She is a Malayali but has spent most of her life living in Chennai. During her school days, she was an avid debater and loved participating in anything that involved holding a mic and standing on stage talking to a room filled with people. A diehard SRK fan, she can be found vibing to Indie music and Bollywood songs in her free time. She is a self-confessed cold coffee addict who won’t let a day pass without one, and is always café-hopping in search of the city’s best brew.

ARTICLES BY VAESHNAVI KASTHURIL

Quick commerce: The new frontier for brand innovation

4 min read . 16 Apr 2026

GRB bets beyond ghee as value-added dairy heats up competition

3 min read . 14 Apr 2026

Cycle Pure buys stake in Satvik to spark digital growth in spiritual products

3 min read . 09 Apr 2026

Titan bets on coloured gems to spur entry-level jewellery demand

4 min read . 07 Apr 2026

IPL offers relief to bars, eateries after LPG disruption

3 min read . 05 Apr 2026

Domestic detours: West Asia war fuels India’s swimwear boom

3 min read . 04 Apr 2026

From apps to altars: how spirituality startups are scaling e-comm

5 min read . 03 Apr 2026

Dosa to pizza chains realize there are no easy ways out of LPG shortage

4 min read . 01 Apr 2026

From chapatis to cold coffee, protein is showing up everywhere

3 min read . 27 Mar 2026

Meesho bets on AI voice assistant ‘Vaani’ to boost small-town shopping

3 min read . 25 Mar 2026

West Asia war stalls Titan’s $4 bn Gulf market bet

5 min read . 24 Mar 2026

The dad-and-lad bling bloom: jewellery firms target male style

4 min read . 21 Mar 2026

Gold rally drives Titan to silver to retain young buyers

2 min read . 20 Mar 2026

Premium personal care push begins paying off for FMCG firms

4 min read . 13 Mar 2026

Induction cooktop makers struggle to meet demand as component shortage looms

4 min read . 12 Mar 2026

Why Indian restaurants are raising the alarm over LPG supply

4 min read . 10 Mar 2026

US-Israel war with Iran sends oil soaring, raises alarms for India Inc

7 min read . 10 Mar 2026

Why Reliance is betting on legacy regional brands to build its FMCG empire

4 min read . 07 Mar 2026

India’s 20-somethings wind up a luxury watch boom

4 min read . 05 Mar 2026

Reliance Retail steps up fast-fashion push to capture Gen Z shoppers

4 min read . 03 Mar 2026
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