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Business News > Mint Authors > Vaeshnavi Kasthuril

Vaeshnavi Kasthuril

Trainee Reporter- Mint

Vaeshnavi reports on quick commerce, food delivery and retail at Mint. An alumnus of The Asian College of Journalism, Vaeshnavi is a passionate debater and loves simplifying complex business issues into compelling, easy-to-understand narratives.

ARTICLES BY VAESHNAVI KASTHURIL

Over the past three years, India’s beauty and personal care market has undergone one of its sharpest resets since the naturals boom. (Unsplash/ Humphrey M)

WOW ruled naturals. Why is it struggling in today’s beauty game?

5 min read . 07 Dec 2025

Bharti Airtel chairman Sunil Mittal was speaking at the HT Leadership Summit. Photograph by Harikrishna Katragadda/Mint

Close trade deals, build AI to seize Goldilocks moment: Sunil Mittal

5 min read . 06 Dec 2025

Swiggy Instamart and Zepto have launched campaigns in which customers can buy select beauty products for just ₹1 once they add cosmetics worth a certain amount to their cart. (REUTERS)

Mint Explainer: Why are quick commerce platforms selling cosmetics for ₹1?

5 min read . 03 Dec 2025

Over a decade, Go Colors has built a legacy around leggings as a stand-in for the Indian churidar.

India's only listed bottom-wear brand has a problem—its leggings

5 min read . 02 Dec 2025

McDonald’s operator Westlife Foodworld also pointed to Bengaluru—its second-largest market in the South—as a drag on growth. (AP)

Why Bengaluru is becoming a tough market for QSR chains

4 min read . 26 Nov 2025

This year’s early chill has pushed consumers to buy winter wear sooner than usual. (Hindustan Times)

Winter of hope: Why jacket and sweater sales are set to surge this quarter

4 min read . 25 Nov 2025

Wipro Consumer Care & Lighting is expected to launch its pet food products within the next 6-12 months, (REUTERS)

Wipro to enter pet food market with new brand ‘HappyFur’

3 min read . 25 Nov 2025

For Zepto, a fake wedding was a way to build cultural relevance among young urban consumers.

Gen Z is obsessed with weddings. Brands are cashing in.

4 min read . 24 Nov 2025

Many channel partners postponed purchases to avoid input tax credit (ITC) mismatches. (HT)

GST cuts fail to deliver the consumption boost for these sectors

5 min read . 19 Nov 2025

Zudio has around 282 stores across Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, and Telangana—making up roughly 34% of its network. (REUTERS)

South India emerges as the next big battleground for value fashion retailers

4 min read . 18 Nov 2025

Eureka Forbes on 13 November reported ₹773.4 crore in revenue, a near 15% year-on-year increase, marking its eighth straight quarter of double-digit growth. (AP)

Eureka Forbes battles digital-first rivals as water purifier market heats up

5 min read . 17 Nov 2025

Jubilant’s biggest advantage was its fully owned delivery network, which insulated it from aggregator commissions and helped it control pricing, speed and experience. (AI-generated image)

Jubilant is eating everyone’s lunch in a slow QSR season

4 min read . 14 Nov 2025

Offshore betting apps are online gambling platforms operated and hosted outside India in tax havens such as Jamaica, Curaçao, and Gibraltar. (Bloomberg)

How are betting ads still buzzing? India trains its lens offshore

3 min read . 12 Nov 2025

Ikea India did not disclose its net profit or loss figures for the current fiscal year. (REUTERS)

IKEA eyes India profitability in two years: Here's why

3 min read . 11 Nov 2025

Varun Berry's resignation came barely a week after Britannia said 5 November it had appointed Rakshit Hargave as its new CEO.

Britannia stock tumbles after CEO Varun Berry’s sudden exit

3 min read . 11 Nov 2025

On-demand platforms such as Urban Company, GetLooks, and Yes Madam are capitalising on the convenience of home-based grooming stoked by the need for instant gratification. (AI-generated illustration)

Salon chains in a squeeze as home services, skin clinics march on

6 min read . 09 Nov 2025

As of September, Trent’s retail network stood at 261 Westside and 806 Zudio stores (including 3 in the United Arab Emirates), with over 1,100 outlets across its formats. (REUTERS)

Trent’s Q2 profit rises over 11% but misses estimates

3 min read . 07 Nov 2025

Arun Narayan is set to take over as chief executive of Titan’s jewellery division on 1 January 2026

Titan bets on wedding boom to sustain festive sparkle as gold prices cool

3 min read . 05 Nov 2025

Titan shines in September quarter as jewellery sales sparkle on festive demand

5 min read . 04 Nov 2025

In November 2024, Swiggy and Eternal raised substantial funds. Swiggy launched its IPO, raising a total of ₹11,327 crore. Eternal raised ₹8,436 crore through a qualified institutional placement. (PTI)

Swiggy vs Zomato: What their spending patterns say about the road ahead

3 min read . 03 Nov 2025