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Business News > Mint Authors > Vasudha Rai

Vasudha Rai

Mint Author

ARTICLES BY VASUDHA RAI

Moisturiser continues to hold close to 50% of the global beauty market share (iStockphoto)

When it comes to skincare, it’s all about consistency

5 min read . 11 Jul 2023

The global aesthetic market is slated to reach more than $26 billion by 2029 (iStockphoto)

Giving face and body a lift, without a scalpel

5 min read . 29 May 2023

A 2023 report on India by Mintel reveals that 30% of the men surveyed are interested in adding facial skincare to their routines, compared to 26% of the women. (iStockphoto)

Skincare for men? It’s big business

6 min read . 29 Apr 2023

Muscle manipulation is one of the adjunct practices in beauty to preserve and enhance the contours of the face. It includes manual massage, face yoga and devices like gua sha (iStockphoto)

Could muscle manipulation be the key to tighter, lifted skin?

6 min read . 18 Mar 2023

The best beauty results from supplementation happen when a doctor prescribes the mix after seeing your blood report (iStockphoto)

Is the future of beauty ingestible?

6 min read . 03 Feb 2023

The beauty industry operates on the qualms of controlling ageing rather than embracing it (iStock )

How the beauty industry exploits our fear of ageing

4 min read . 12 Dec 2022

Whether it is to reduce the fuzz around the face, exfoliate dead cells or add glow, the magic of an ubtan is that it is inexpensive and effective, writes Vasudha Rai (Unsplash)

The unique power of ubtans

4 min read . 17 Nov 2022

‘Ghee’ and coconut oil can be your liver’s saviour

1 min read . 02 Sep 2021

‘If the anxiety is too strong, we might not be able to sit for even a moment or two; instead, breath can be the key’, says Paula Tursi, founder of The Reflections Center for Conscious Living & Yoga. Photo: iStock

Breathing exercises to reduce anxiety

1 min read . 02 Sep 2021

Get rid of that hangover

1 min read . 02 Sep 2021

A standing meeting offers dual benefits—it will end sooner and is better for your health.

How to keep yourself energized during those long meetings

1 min read . 02 Sep 2021

Start your day by drinking warm water. Photo: iStock

3 positive ways to begin your day

1 min read . 02 Sep 2021

The right mindset can help you put across your views without ruffling feathers. Photo: iStock

Ensure arguments don’t get out of hand

1 min read . 02 Sep 2021

Jaideep Mahajan have breakfasts suited to their specific lifestyles. Photo: Abhijit Bhatlekar/Mint

Why breakfast has become a healthy business

4 min read . 02 Sep 2021

Good sources of plant proteins include soy seeds, amaranth and peas. Photo: iStock

A case for plant proteins

1 min read . 02 Sep 2021

Ankit Tyagi (left); and Pankaj Renjhen. Photos: Pradeep Gaur/Mint

Don’t succumb to the sugar fix

5 min read . 02 Sep 2021

Photo: Ramesh Pathania/Mint

Why I make that extra effort to eat better

3 min read . 02 Sep 2021

Besides offering online consultations and becoming more active on social media with DIY and skin hacks, doctors have to add the costs of safety protocols to their monthly bills in physical spaces, alongside EMIs for equipment, rentals and salaries. (Reuters)

How dermatologists are staying relevant in a WFH era

5 min read . 29 May 2021

Beauty has always been important in India but the segment used to be focused on women and home remedies. The situation today is very different.(Reuters)

Meet today's beauty customer

5 min read . 13 Feb 2021

The domestic flavours and fragrance market is valued at $500 million (around ₹3,600 crore), a small slice of the $24 billion global industry.

Can India’s $500 million fragrance market survive the pandemic?

7 min read . 22 Oct 2020