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Business News > Mint Authors > Yesudas S Pillai

Yesudas S Pillai

ARTICLES BY YESUDAS S PILLAI

There’s a rising fascination with “prompt engineering”—asking the right questions to AI to unlock deeper answers. (AFP)

The rise of AI and the quiet brain drain among Millennials and Gen Zs

3 min read . 09 Jun 2025

Following a complaint, the Competition Commission of India has started an investigation into the alleged cartelization by media agencies. (Mint)

Beyond cartel claims: Fixing the broken media model

4 min read . 28 Apr 2025

D2C brands’ focus on immediate conversions through Google and Meta limits long-term potential. This transaction-first mindset introduces challenges. (AFP)

Why D2C brands must rethink digital ad spends

3 min read . 02 Dec 2024

Interactive ads, such as shoppable links or engagement buttons, offer additional conversion opportunities. (Mint)

The changing landscape of advertising

6 min read . 23 Sep 2024